Business writing (деловое письмо). Палагина С.С. - 95 стр.

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95
4) The solution to the problem calls for drastic price cuts and a total
reorganization of our methods of production and service. But if we are
prepared to force our way back into this market, I would suggest the
following:
a) Review production methods and introduce improved technology to
cut costs, and enlarge production capacity to effect economies of
scale, producing in mass units regardless of whether there are
orders or not, so that we can supply immediately from stock.
b) Improve distribution and order processing so orders can be met
quickly and delivery dates guaranteed.
c) Find new suppliers of raw materials who are prepared to allow
generous trade, cash, and quantity discounts, so that we can pass the
reduced prices on to the customers.
d) Offer extended guarantees on products and improve quality control
to strengthen our reputation in the market.
e) Establish a service base, and agents in Germany
f) Increase advertising and promotion so that our brand becomes
identified with the product, and expand our sales force in Germany,
again, possibly through agents.
5) I realize that this will mean increased capital investment, but unless we
are prepared to invest in our future in this market, we will find within
five years that we have nomarket to invest in.
J.N. Norman
Sales Manager (Europe)
7.2.2 Recommendations for report writing:
1) Plan and outline the report carefully. A good report contains enough accurate
information to give a clear iidea of the project.
2) Be sure to give an adequate but not excessive coverage. Outline the report
before you begin its writing. Such plan might cover the following points:
a) who asked or assigned you to study the problem or attend the conference;
b) decide precisely what is the subject to be reported on; 
     4) The solution to the problem calls for drastic price cuts and a total
        reorganization of our methods of production and service. But if we are
        prepared to force our way back into this market, I would suggest the
        following:

       a)   Review production methods and introduce improved technology to
            cut costs, and enlarge production capacity to effect economies of
            scale, producing in mass units regardless of whether there are
            orders or not, so that we can supply immediately from stock.

       b)   Improve distribution and order processing so orders can be met
            quickly and delivery dates guaranteed.

       c)   Find new suppliers of raw materials who are prepared to allow
            generous trade, cash, and quantity discounts, so that we can pass the
            reduced prices on to the customers.

       d)   Offer extended guarantees on products and improve quality control
            to strengthen our reputation in the market.

       e)   Establish a service base, and agents in Germany

       f)   Increase advertising and promotion so that our brand becomes
            identified with the product, and expand our sales force in Germany,
            again, possibly through agents.

     5) I realize that this will mean increased capital investment, but unless we
        are prepared to invest in our future in this market, we will find within
        five years that we have nomarket to invest in.


     J.N. Norman
     Sales Manager (Europe)



      7.2.2 Recommendations for report writing:

     1) Plan and outline the report carefully. A good report contains enough accurate
information to give a clear iidea of the project.
     2) Be sure to give an adequate but not excessive coverage. Outline the report
before you begin its writing. Such plan might cover the following points:
        a) who asked or assigned you to study the problem or attend the conference;
        b) decide precisely what is the subject to be reported on;
                                                                                    95

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