Методические указания для студентов специальности "Журналистика" (английский язык). Палагина С.С - 19 стр.

      On the one hand, there are the “quality” newspapers: The Times, The
Independent, The Guardian, the Financial Times and The Daily Telegraph. These
concern themselves, as far as possible, with factual reports of major national and
international news stories, with the world of politics and business and with the arts
and sport.
      On the other hand, there are the “popular” or “tabloids”, so-called because of
their smaller size. The tabloids- the most widely-read of which are The Daily Mail,
The Daily Express, The Daily Mirror, The Sun and The Daily Star- concentrate on
more emotive reporting of stories often featuring sex, violence, the Royal Family,
film and pop stars, and sport. It is often said that the popular Press aims to entertain
its readers rather than inform them.
      The tabloid Press is far more popular than the quality Press. The average daily
circulation in 1989 for the Daily Mirror, for example, was almost 3,200,000, while
for The Times it was less than 450,000. The most popular quality paper is The Daily
Telegraph with the circulation of around 1,100,000 per day, compared with The Sun’s
circulation of over 4,170,000. Of course, more than one person usually reads each
newspaper that is sold ( the readership of The Sun, for instance, is probably over
11,000,000 per day). It is estimated that two out of every three adults regularly read a
national daily newspaper, and that three out of four adults regularly read a local
newspaper. This means that the British are one of the biggest newspaper –reading
nations in the world.
      Those are the main types of printed press in Britain:
      A popular or tabloid newspapers focuses more on sensation than real news
whereas a quality newspaper professes to be more interested in real news than in
sensation. A tabloid usually has a smaller format than a quality paper, it has larger
headlines and shorter stories and, in Britain, it prefers stories about film stars, violent
crimes and the royal family.
      A journal is the name usually given to an academic magazine. A colour
supplement is a magazine which comes out once a week ( often on Sundays) as an
addition to a newspaper. A comic is a magazine, usually for children or teenagers,
with lots of picture stories and/or cartoons.


     7.2.2 Choose the correct answers:

     1.The quality papers try to entertain rather than inform.
     a. true
     b. false

     2. The circulation of a newspaper is:
     a. the number of people who buy it
     b. the number of people who read it

     3.The readership of a newspaper is:
     a. the number of people who buy it
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