Методические указания для студентов специальности "Журналистика" (английский язык). Палагина С.С - 26 стр.

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license is a fine which would be double the cost of the license itself. There are 2
licenses, one for black and white (monochrome) TV sets and one for colour TV sets.
The latter is almost three times the cost of the black and white TV license.
The other two channels are commercial channels, that is to say they are financed
by the money received from advertising. Programmes are interrupted at regular
intervals by "commercials" - manufacturer of this product will pay large sums of
money to have his "commercial" shown at peak viewing hours. There are strict rules
about the amount of advertising and the type of advertisements allowed (e.g.
advertisements for cigarettes are forbidden).
ITV (Independent Television) consists of 14 different programme companies
each serving a different part of the country e.g. Granada, Anglia, Southern,
Yorkshire. These companies are controlled by the Independent Broadcasting
Authority (IBA).
ITV - shows light entertainment, comedy, films etc, aimed at a mass audience so
that as many people as possible will watch the "adverts".
CHANNEL 4 - a very recent channel, aims at providing an alternative channel
to ITV; in a sense it mirrors the role of BBC 2 in that it offers programmes appealing
to varied minority tastes rather than the mass popular audience and as a result
CHANNEL 4 initially experienced difficulties in getting manufacturers to advertise
their products on its channel because of the smaller audience figures.
Information about television programmes can be found in any daily newspaper,
where details are given for programmes on that day.
The BBC also publishes a weekly magazine called "Radio Times" which gives
details of both BBC radio and TV programmes. ITV also publishes a weekly
magazine called "TV Times" containing a full programme guide to television
programmes on ITV and CHANNEL 4.
9.1.2 Complete the following diagram:
Television in Britain
Commercial
9.2 Pre-Text Exercises
9.2.1 Pronounce the following words:
average, audience, aerial satellite dish, remote control, video cassette, serial,
headphones, on/off button, camcorder, episode, series.
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license is a fine which would be double the cost of the license itself. There are 2
licenses, one for black and white (monochrome) TV sets and one for colour TV sets.
The latter is almost three times the cost of the black and white TV license.
      The other two channels are commercial channels, that is to say they are financed
by the money received from advertising. Programmes are interrupted at regular
intervals by "commercials" - manufacturer of this product will pay large sums of
money to have his "commercial" shown at peak viewing hours. There are strict rules
about the amount of advertising and the type of advertisements allowed (e.g.
advertisements for cigarettes are forbidden).
      ITV (Independent Television) consists of 14 different programme companies
each serving a different part of the country e.g. Granada, Anglia, Southern,
Yorkshire. These companies are controlled by the Independent Broadcasting
Authority (IBA).
      ITV - shows light entertainment, comedy, films etc, aimed at a mass audience so
that as many people as possible will watch the "adverts".

      CHANNEL 4 - a very recent channel, aims at providing an alternative channel
to ITV; in a sense it mirrors the role of BBC 2 in that it offers programmes appealing
to varied minority tastes rather than the mass popular audience and as a result
CHANNEL 4 initially experienced difficulties in getting manufacturers to advertise
their products on its channel because of the smaller audience figures.
      Information about television programmes can be found in any daily newspaper,
where details are given for programmes on that day.
      The BBC also publishes a weekly magazine called "Radio Times" which gives
details of both BBC radio and TV programmes. ITV also publishes a weekly
magazine called "TV Times" containing a full programme guide to television
programmes on ITV and CHANNEL 4.

     9.1.2 Complete the following diagram:

                                Television in Britain

                                                               Commercial




     9.2 Pre-Text Exercises

     9.2.1 Pronounce the following words:

average, audience, aerial satellite dish, remote control, video cassette, serial,
headphones, on/off button, camcorder, episode, series.



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