Учебно-методическое пособие по развитию навыков профессионального общения. В двух частях Ч.2: Marketing. Руденко Т.П. - 5 стр.

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III. Think of the other problems. Then discuss whether they are
related to product, price, placement, or promotion.
QUIZ I
I. Circle the letter of the answer that best completes each of the
sentences below.
1. The four elements of marketing are popularly known as:
a. the movement of goods and services
b. the four P's
c. buying, selling, market research, and storage
d. the four M's
2. The product element refers to:
a. the four P's
b. testing of a product to ensure quality
c. the good or service that a company wants to sell
d. getting the product to the customer
3. Most companies price:
a. with the market b. below the market
c. beyond the market d. above the market
4. A common channel of distribution is:
a. wholesaler ----> retailer ----> manufacturer ----> customer
b. manufacturer ----> retailer ----> wholesaler ----> customer
c. retailer ----> manufacturer ----> wholesaler ----> customer
d. manufacturer ----> wholesaler ----> retailer ----> customer
5. The two major forms of promotion are:
a. radio and television
b. personal selling and advertising
c. personal selling and newspapers
d. selling advertisements
II. Look at the terms in the left-hand column and find the cor-
rect synonyms or definitions in the right-hand column. Copy
the corresponding letters in the blanks.
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1. ___ ensure a. choice
2. ___ retailer b. set as a price
3. ___ price with the market c. one who sells in small amounts
to customers
4. ___ option d. please
5. ___ competitor e. guarantee
6. ___ personal f. the path goods take when moving
from manufacturer to customer
7. ___ objective g. private; relating to an individual
8. ___ satisfy h. accomplish
9. ___take place i. charge an average price
10. ___channel of distribution j. occur; happen
11. ___charge k. rival; opponent
12. ___achieve l. goal
III. Fill in the blanks with the most appropriate terms from the
list:
vital, wholesaler, price, leader, retailer, charge, ensure, place-
ment, take place, prices, channel of distribution.
The most common 1 is manufacturer ---> wholesaler ---> 2
---> consumer. Distribution can, however, 3
through slightly modi-
fied channels. For example, products are sometimes sold directly by the
4
or the manufacturer, rather than by the retailer. Generally, whole-
salers 5
lower 6 than retailers and sell in larger quantities. To-
gether, these channels of distribution play a 7
role in the 8 element
of marketing. 
      III. Think of the other problems. Then discuss whether they are            1. ___ ensure                 a. choice
related to product, price, placement, or promotion.                              2. ___ retailer               b. set as a price
                                                                                 3. ___ price with the market c. one who sells in small amounts
      QUIZ I                                                                                                       to customers
                                                                                 4. ___ option                 d. please
      I. Circle the letter of the answer that best completes each of the         5. ___ competitor             e. guarantee
         sentences below.                                                        6. ___ personal               f. the path goods take when moving
                                                                                                                  from manufacturer to customer
      1. The four elements of marketing are popularly known as:                  7. ___ objective              g. private; relating to an individual
      a. the movement of goods and services                                      8. ___ satisfy                h. accomplish
      b. the four P's                                                            9. ___take place              i. charge an average price
      c. buying, selling, market research, and storage                          10. ___channel of distribution j. occur; happen
      d. the four M's                                                           11. ___charge                  k. rival; opponent
      2. The product element refers to:                                         12. ___achieve                 l. goal
      a. the four P's
      b. testing of a product to ensure quality                                  III. Fill in the blanks with the most appropriate terms from the
      c. the good or service that a company wants to sell                             list:
      d. getting the product to the customer                                     vital, wholesaler, price, leader, retailer, charge, ensure, place-
      3. Most companies price:                                             ment, take place, prices, channel of distribution.
      a. with the market                  b. below the market                     The most common 1 is manufacturer ---> wholesaler ---> 2
      c. beyond the market                d. above the market              ---> consumer. Distribution can, however, 3 through slightly modi-
      4. A common channel of distribution is:                              fied channels. For example, products are sometimes sold directly by the
      a. wholesaler ----> retailer ----> manufacturer ----> customer         4 or the manufacturer, rather than by the retailer. Generally, whole-
      b. manufacturer ----> retailer ----> wholesaler ----> customer       salers 5 lower 6 than retailers and sell in larger quantities. To-
      c. retailer ----> manufacturer ----> wholesaler ----> customer       gether, these channels of distribution play a 7 role in the 8 element
      d. manufacturer ----> wholesaler ----> retailer ----> customer       of marketing.

      5. The two major forms of promotion are:
      a. radio and television
      b. personal selling and advertising
      c. personal selling and newspapers
      d. selling advertisements

      II. Look at the terms in the left-hand column and find the cor-
         rect synonyms or definitions in the right-hand column. Copy
         the corresponding letters in the blanks.

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