Учебно-методическое пособие по развитию навыков профессионального общения. В двух частях Ч.2: Marketing. Руденко Т.П. - 8 стр.

      1. Market researchers determine possible customers for a product         b. An accountant makes an accurate____ of the expenses of a
– those customers whom they think will buy it.                            company.
      2. A successful company relies on good promotion to communi-
cate with customers.                                                            5. isolation / isolated
      3. Today television comes into the homes of millions of people            a. Strategies of product, price, placement, and promotion are not
every day.                                                                planned in ____ .
      4. The elements of the marketing mix concentrate on the con-              b. The company doctor _____ the sick employee in the room at
sumer.                                                                    the end of the hall.
      5. Companies try to meet the needs and desires of the individuals
who ultimately buy and use their products.                                      GRAMMAR AND VOCABULARY REVISION
      6. A successful marketing operation puts together the product
with customer’s needs and desires.                                               Before reading the text look through the grammar section
      7. Marketing plans of action are developed after thorough re-       ‘infinitive’ and try to translate the following sentences.
search into each of the four P's.
                                                                                 1. To undertake these processes elaborate systems involving nu-
      8. A company engages in market research to develop the most
                                                                          merous organizations are required.
appropriate marketing mix.
                                                                                 2. To be legitimate the exchange must be mutually satisfying.
                                                                                 3. For exchange to take place consumers have to be aware that
         III. Complete the sentences with the noun and verb forms pro-
                                                                          these products meet their needs.
vided.
                                                                                 4. A price has to be fixed for the exchange to be finalized.
      1. identification / identify                                               5. Marketing was thought of as being largely concerned with sell-
      a. Market researchers ____ the target market for particular         ing.
product.                                                                         6. It is characterised by a strong recognition of the fundamental
      b. When an employee joins a large company, he or she is given       importance of the consumer and the need to base all marketing plans,
an ____ card.                                                             including those to do with what products to offer.

       2. promotion / promoted                                                  TEXT3
       a. Advertising agencies are concerned with the____ of a product.
                                                                                Scan the text and do the comprehension tasks that follow.
       b. Last week the boss ____ John because of his outstanding work
in the accounting department.
                                                                                                       Marketing
         3. competitor / compete                                                 Marketing is the most evident business activity because it links
         a. In the marketplace, businesses ____ with each other.          the two basic economic functions of production and consumption. It is a
         b. Sony is a major ____of General Motors.                        conspicuous and integral part of modern societies, and the conse-
                                                                          quences of marketing processes are reflected quite universally in daily
         4. determination / determines                                    life. To undertake these processes elaborate systems involving numer-
         a. The combination of four P's____ the marketing mix.            ous organisations are required. They involve the uncovering of con-
                                                                          sumer requirements, translation of them into products and services, an-
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