Как вести деловую переписку на английском языке. Шеленкова И.В. - 80 стр.

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5.4. TYPES OF LETTER READERS
For what types of readers should I tailor my employment
documents?
There are two kinds of readers that an employment document should
be tailored for: skimmers and skeptics.
Skimmers are readers that are typically very busy. Pressed for time,
they often skim employment documents in a rather short period of time.
Consequently, the documents you prepare for this particular reader should:
• state the main point clearly and up front;
• place the most important information at the beginning or ending of
paragraphs;
• highlight key dates or figures.
Skeptics are readers that are cautious and doubtful. Skeptical readers
will tend to read a document carefully, questioning its validity. They will
question the writer's claims. In order to meet the needs of the Skeptic, it is
necessary to support your statements with sufficient details and evidence.
Provide specific examples, numbers, dates, names, and percentages to meet
the needs of the skeptical reader.
For example:
NOT: I performed very well in my classes.
BUT: I received the Dean's List Honors 7/8 semesters and received a
Women in communications Scholarship in May 2001.
Notes:
skimmer – человек, имеющий обыкновение читать не углубляясь в
суть
highlight – подчёркивать, выделять
cautious – осторожный, осмотрительный
evidence – факты,
подтверждение
5.5. PRACTICE TASKS
T a s k 1. Decide whether the following statements are true (T) or
false (F).
1. A CV should be word-processed and never handwritten.
2. Your CV should be laid out in reverse chronological order (most
recent items first).

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