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89
U n i t 6
SOCIAL BUSINESS LETTERS
6.1. A LETTER OF CONGRATULATION
Taking the time to send a congratulation note is terrific for the
networking and relationship building you need to do.
Letters of congratulation are a type of personal correspondence,
usually sent from one person to another. While these letters often are
personal, you also can send them as business correspondences. Your letter
should convey respect and appreciation for the positive occurrences in
someone's life (Figure 6.1).
The occasions for congratulatory messages:
•
promotions;
• appointments;
• elections;
• achievements;
• awards;
•
marriages;
• births;
• anniversaries;
• retirements.
Congratulation letters are often sent out soon after the event takes
place. The specific occasion is mentioned in the beginning of the letter and
your congratulations follow. Using an upbeat tone, describe how you
learned of the news. At the end of the letter, restate your congratulations
and well wishes.
For sending a letter of congratulations, the format is the same for
both email and regular postal mail. You would use an informal non-business
style. Congratulation letters are often concise. Usually under one page in
length is enough. They are written in a positive voice without sounding
forced. Don't include any negative comments or unhappy news. Don't
suggest that the fortunate event should benefit the letter-writer. Even if your
motive is to win a customer, don't let them know. Don't exaggerate your
congratulatory words. Your letter may seem sarcastic or mocking.
Congratulation letters follow the same printing guidelines as other
formal and semi-formal correspondence. Formal letters still require your
complete name in the signature, but you can merely sign your first name to
an informal
missive (Figure 6.2).
Notes:
letter of congratulation – поздравительное письмо
occurrence – событие, случай
promotion – продвижение по службе
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