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72
The Squaw Man (1914). It became known as the Lasky-DeMille Barn and is currently the
location of the Hollywood Heritage Museum.
The Charlie Chaplin Studios, on the northeast corner of La Brea and De Longpre
Avenues just south of Sunset Boulevard, was built in 1917. It has had many owners after
1953, including Kling Studios, who produced the Superman TV series with George Reeves;
Red Skelton, who used the sound stages for his CBS TV variety show; and CBS, who
filmed the TV series Perry Mason with Raymond Burr there. It has also been owned by
Herb Alpert's A&M Records and Tijuana Brass Enterprises. It is currently The Jim Henson
Company, home of the Muppets.
The fa mous Hollywood s ign originally read "Hollywoodland." It was erected in 1923
to advertis e a new hous ing development in the hills above Hollywood. For s everal years the
sign was left to deteriorate. In 1949, the Hollywood Chamber of Commerce stepped in and
offered to remove the last four letters and repair the rest.
The sign, located at the top of Mount Lee, is now a registered trademark and cannot be
used without the permission of the Hollywood Chamber of Commerce, which also manages
the venerable Walk of Fame.
The first Academy Awards presentation ceremony took place on May 16, 1929 during a
banquet held in the Blossom Room of the Hollywood Roosevelt Hotel on Hollywood
Boulevard. Tickets were USD $10.00 and there were 250 people in attendance.
Hollywood and the movie industry of the 1930s are described in P. G. Wodehouse's novel
Laughing Gas (1936) and in Budd Schulberg's What Mak es Sammy Run? (1941), and is
parodied in Terry Pratchett's novel Moving Pictures (1990), which is a takeoff of Singin' In The
Rain.
From about 1930, five major "Hollywood" movie s tudios from all over the Los Angeles
area, Paramount, RKO, 20th Century Fox, Metro-Goldwyn-Mayer and Warner Bros., owned
large, grand theaters throughout the country for the exhibition of their movies. The period
between the years 1927 (the effective end of the silent era) to 1948 is considered the age of the
"Hollywood studio system", or, in a more common term, the Golden Age of Hollywood. In a
landmark 1948 court decision, the Supreme Court ruled that movie studios could not own
theaters and play only the movies of their studio and movie stars, thus an era of Hollywood
history had unofficially ended. By the mid-1950s, when television proved a profitable enterprise
that was here to stay, movie studios started also being used for the production of programming
in that medium, which is still the norm today.

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