Английский язык. Методические указания и контрольные задания №3. Тугарина В.П. - 20 стр.

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Text 5
LEADERS OF THE PAK
I. Before reading.
1. Read the headline of the article and say what it will be about
using the choice below:
a. The revolution in the field of food industry
b. The founders of the Pak Company
c. New products of the Pak Company
2. Read the article and say if your predictions were correct.
Gad and Hans Rausing are among the richest men in Brit-
ain, their wealth surpassing even that of the Queen. These
Swedish brothers, who came to Britain in 1983 have made their
millions from one product - TetraPak, the aluminium and plastic
laminated container for milk and fruit juice found all over the
world.
One evening, near Christmas 1944, a young Swedish econ-
omist called Ruben Rausing was watching his wife Elisabeth
making sausages in the small kitchen of their home in the
university town of Lund, Sweden.
He was impressed by the manner in which the sausages were
contained in a skin and kept fresh by pressing shut each end. So,
he began questioning his wife about the method she used. Their
conversation that evening was to lead to the invention that
would revolutionise lives throughout the world, and make the
couple - and their family - billionaires.
For Ruben was to apply the principle to milk, inventing the
low-cost, germ-free packaging system, which he called TetraPak
- a roll of cardboard twisted to make a pocket and sealed into a
rectangular carton. Today if you buy milk or orange juice at
virtually any supermarket from Dublin to Peking it will have
come from Rausing's idea that day in his kitchen.
This is the legend of TetraPak. However, it seems that the
reality could be rather different. It is certainly true that Ruben
realised the huge potential if a form of germ-free sealed
packaging could be found for household items such as milk. But
the alternative version of the story suggests that at this point he
approached Erik Wallenberg, a young research scientist working
for his company. Wallenberg claims hat he is in fact the person
who designed the first TetraPak, working from an idea originated
by Ruben.
Now aged 78, he recalls the day Ruben Rausing came to him.
Rausing told him that he had bought a herd of cows which needed
milking, and wanted a container made to package the milk.
'I was under a lot of pressure to find a solution,' Wallenberg
said, 'but strangely it was while I was at home with flu that I
came up with the idea of the tetrahedron-shaped milk package.'
Rolling up a piece of paper to demonstrate the process, he
continued. T made up my mind that a cylinder - a tube - should
be made and that it should be pressed together at one end. I
decided it should also be pressed together at the other end.
However, to avoid getting a flat cushion-like package which
could contain only a small amount of liquid, I decided to make
the second pressing together in a plane at right angles to the first
one ... that is simply how the TetraPak was born. I went back to
the laboratory and we began testing.'
Wallenberg said Ruben had early doubts about the possible
success of the idea, 'but we tested it by putting water inside for