Английский для экономистов и менеджеров. Ульянова О.В - 104 стр.

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APPENDIX 2
HOW TO MAKE A GOOD PRESENTATION
Preparation
It is essential to identify WHY you are giving your presentation.
To help you establish your objective, ask yourself these three questions:
• Why am I giving this presentation?
• What knowledge do I expect my audience to take away with them?
• What action do I expect the audience to take at the end of my presenta-
tion?
• Divide your presentation into three or four main subject areas.
• Then make notes under each heading.
• Remember it is important to give facts, evidence and examples as well
as opinions. Concrete examples bring your presentation to life and sup-
port your objective.
Opening
The opening is your chance to grab the audience’s attention and make them
sit up and listen to you. The opening section should take no more than a cou-
ple of minutes maximum. In your opening section you should include some
or all of the following stages:
• Open with a bang!
Start with an incredible fact, a visual stimulus, a joke, an anecdote, a quote
Anything which grabs the audience’s attention and focuses them on the mat-
ter at hand.
• Welcome the audience.
• Be polite and welcome everyone to the presentation.
• Introduce yourself. Give a brief introduction of yourself if there are
people in the audience you have never met.
• Say why are you there.
Tell the audience what the presentation is going to be about. Be careful, don’t
tell them YOUR objective, e.g. ‘My objective is to sell you 100 computers

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