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P: But even so, even if you don’t get one of the really cheap tickets, these air-
lines are still quite a lot cheaper than other, more established airlines.
• Which of the following factors are mentioned as factors reducing the
price?
1. They use cheaper and smaller airplanes.
2. They choose cheap airports.
3. They make more flights a day.
4. They don’t spend money on advertising.
5. Passengers have to pay for the food on their flights.
6. They sell electronic tickets.
P: So, there are some pitfalls to look out for but I for one am going to go
straight to the internet and find myself a bargain. Now where do I want to go
to this year.
• Would you like to get a bargain and fly by these airlines?
25 Your company is launching a new product into the market.
With a partner choose the product you are going to sell and discuss your
price strategy. Report to the group what strategy you’ve chosen and
why?
26 You will read the text HELLO TO THE GOOD BUYS. Be-
fore you read try to guess the meanings of words 1 - 9. Then match the
words and the definitions a-h.
1) upmarket
2) a mission
3) an initiative
4) a segment
5) an audience
6) a profile
7) to determine
8) to monitor
9) to eliminate
a) a part or section
b) a group of interested people
c) an important new plan with a particular aim
d) an assignment or task
e) to find out / to discover
f) to remove / to take out
g) to check at regular intervals
h) expensive and of superior quality
i) a description of the characteristics of someone
or something
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