Английский для экономистов и менеджеров. Ульянова О.В - 47 стр.

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E. They interviewed 55,000 people about their attitudes to driving and cars
in general. ____
F. Work started on improving products and services. ____
G. They carried out a detailed study of the market over 18 months. ____
H. Three groups were chosen as the target markets. ____
30 Among the underlined expressions in the text find those that corre-
spond to the following definitions.
1. Many different types of consumer who buy the same product.
______________ _______________
2. Conclusions people reach about which products to purchase.
______________ _______________
3. An informal discussion group used for market research.
______________ _______________
4. A shared characteristic.
______________ _______________
5. A method of evaluation.
______________ _______________
6. Promotion of goods or services for sale through mass media.
______________ _______________
31 Complete the passage using words from exercises 27, 28, 30.
Change the form of the words where necessary.
As more and more industries are making products specifically adapted
to particular
1
segments of the market, market researchers are being asked to
conduct studies and to compile more detailed
2
———— of consumer groups.
Broad classifications based on sex, age and social class are not
sufficient for
companies operating in highly competitive and
3
___ ___. Questionnaires are
carefully designed to
4
___ the exact needs and demands of consumers as
well as establishing what affects consumer
5
_____ _____ when they choose
one product instead of another.
Advertising campaigns can then be targeted
to appeal to the identified
6
_____. Finally, marketing people must
7
____ the
success of the campaign and modify it if necessary.
32 Here are some factors necessary for successful sales. With a
partner number them in order of importance. Add some more factors
that you think essential.

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