Английский для экономистов и менеджеров. Ульянова О.В - 93 стр.

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Program 5 DESCRIBING YOUR COMPANY PRODUCT.
1 Before you watch study the words.
a run through репетиция
turnover оборот средств
introduction введение
background общие сведения
agenda повестка дня
to rehearse репетировать
staffing levels расстановка сотрудников
pre tax profit чистая прибыль до уплаты налогов
major market основной рынок
sales strategy стратегии сбыта
market share доля продукции на рынке
core business основная продукция
return of investment прибыли от инвестиций
broad profile общее описание компании
2 Watch the episode. Answer the questions.
1. What event was Bibury Systems preparing to?
2. What was Don Bradley going to speak about?
3. What was the subject of Kate’s speech?
4. Did Derek plan his speech brief or detailed? Did he speak as he had
planned to?
5. What facts did Don Bradley highlight in his report?
6. What markets did Bibury Systems participate in?
7. What did Mr. Sakai’s company specialize in?
8. What was the problem with promotion of Big Boss?
9. Can you remember the first variant of the slogan and the final version?
3 Complete the sentences.
1. Bibury Systems has the right product range for ____________ .
2. Our market share in Europe is ____________ .
3. Our marketing strategy in the USA ____________ .
4. We can be major ____________ .
5. If you have any questions, please feel free ____________ .
6. The company was started ____________ .
7. This slide here shows ____________ .

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