Разговорные темы по английскому языку. Яшина Е.А. - 51 стр.

         Unit 7

         ADVERTISING AND PERSUASION

         Part A

         Advertisements

         Advertisements are often aimed to promote a particular lifestyle, to persuade
         people that if they buy this or that thing they are sure to be a success. Here are
         some sentences with words and expressions associated with success:

         I managed to contact him just before he left his office.
         I don’t think I can manage the whole walk. I think I’ll turn back. (manage, but
         not succeed, may have a direct object in this meaning)
         We succeeded in persuading a lot of people to join our project. (-in + ing)
         We’ve achieved / accomplished a great deal in the last three years. (both are
         used with quantity phrases such as “a lot”, “a little”)
         The company has achieved all its goals/ aims/ targets for this year.
         Do you think his plan will come off.

         Matrix with some typical collocations with “succeeding”verbs

                             reach      attain      secure     realise    fulfil      achieve
          an ambition                       +                     +           +          +
          a dream                                                 +                      +
          an greement           +                      +
          an obligation                                                       +
          a target             +            +                                            +
          a compromise         +                                                         +


         1. Using the collocation matrix, choose a suitable verb to fill the gap. If the exact
         word in the sentence is not in the vertical column of the matrix, look for some-
         thing that is close in meaning.

            1. The management have ........... an agreement with the union which will
               guarantee no strikes for the next three years.
            2. Now that I’ve .......... all my responsibilities to my family I feel I can retire
               and go round the world.
            3. The church-building fund has failed to .......... its target of 250,000 $.
            4. I never thought I would .......... my ambition, but now I have.

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