Разговорные темы по английскому языку. Яшина Е.А. - 56 стр.

              2. For each statement 1-8, put a tick in the “My view” column if you agree
                 and a cross if you disagree.

                                                                       My        Writer’s
                                                                      view        view
              1. Advertising often promotes a particular life-
              style.
              2. Advertising usually distorts the truth.
              3. Advertising is incompatible with an environ-
              mentally sensitive way of life
              4. Advertisements often project an imaginary
              world.
              5. Advertising can’t sell anything to anyone
              unless they really want to buy it.
              6. Advertisements can create dissatisfaction with
              life a it really is.
              7. Advertisements often portray a product as a
              solution to your problem.
              8. Advertising often changes people’s behaviour.

              3. Read the rest of the text “Advertising and Persuasion” and put a
                 tick/cross in the Writer’s view column according to whether the writer
                 seems to agree or disagree with statements 1-8. Leave the box blank if
                 you think the writer expresses no opinion. Discuss your answers with a
                 partner.
              4. Find words in the text that carry a positive, negative or neutral connota-
              tion in relation to advertising.

         1. In many cases, advertisements offer their products as solution to problems.
         But they can also create dissatisfaction with the way things are. What if you
         cannot afford what is on offer and what if it fails to fulfil its promise? By offer-
         ing products to aspire to in a mythical future, advertising may create discontent
         with the here and now.

         2. Advertisements often promote feelings of dissatisfaction or desire amongst
         audiences which the products claim to remove. This is most often done by crea-
         tion of a mythical (“Martini”) world which is offered as a superior form of exis-
         tence. The purchase of the products becomes the key to entering this mythical
         world. So advertising has effects beyond stimulating the need to buy.




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