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b) Match the strategy of ‘handling’ to the socio-cultural
stereotypes. Give your reasons.
HOW TO HANDLE THEM
STRATEGY ASTRATEGY B
* Reflect their energy — * Be low-key: approach them
be bold and open! * Warmly but positively!
* Be informal — relax! * Collaborate!
* Use first names! * Be a problem solver!
* Open up: talk about * Smile! Do not be competitive
your family; tell stories! or argumentative!
* Be competitive * Don’t talk about families,
but remember: they will politics or religion.
be friendly even
after a hard game.
Language cannot be separated from culture. Even if you speak
perfectly but argue or negotiate according to the rules of your own
culture you may not achieve your communicative aims. Study ABC
(simplest facts to be learnt first) of Anglo-Saxons diplomacy. Is it
universal? If not, try to work out ABC of diplomacy for your nation.
Why are generalizations about nations or national characteristics
dangerous?
ABC OF ANGLO-SAXONS DIPLOMACY
• Anglo-Saxons are always positive before giving negative answer.
Say ‘YES’ before ‘no’! AGREE before disagree. ‘YES, but …’ is a
very classical model.
• Find three positive points to say before you deliver your negative
point.
• Show respect for the person before you disagree with the idea.
• Establish your credibility by showing that you understand
both sides of the argument.
• When you give the negative argument, minimize it.
c) Get acquainted with cultural values most important for
successful crosscultural business communication.
There are many socio-cultural assumptions that may lead to
crosscultural communication problems. These assumptions include
b) Match the strategy of ‘handling’ to the socio-cultural stereotypes. Give your reasons. HOW TO HANDLE THEM STRATEGY A STRATEGY B * Reflect their energy — * Be low-key: approach them be bold and open! * Warmly but positively! * Be informal — relax! * Collaborate! * Use first names! * Be a problem solver! * Open up: talk about * Smile! Do not be competitive your family; tell stories! or argumentative! * Be competitive * Don’t talk about families, but remember: they will politics or religion. be friendly even after a hard game. Language cannot be separated from culture. Even if you speak perfectly but argue or negotiate according to the rules of your own culture you may not achieve your communicative aims. Study ABC (simplest facts to be learnt first) of Anglo-Saxons di plomacy. Is it universal? If not, try to work out ABC of di plomacy for your nation. Why are generalizations about nations or national characteristics dangerous? ABC OF ANGLO-SAXONS DIPLOMACY • Anglo-Saxons are always positive before giving negative answer. Say ‘YES’ before ‘no’! AGREE before disagree. ‘YES, but ’… is a very classical model. • Find three positive points to say before you deliver your negative point. • Show respect for the person before you disagree with the idea. • Establish your credibility by showing that you understand both sides of the argument. • When you give the negative argument, minimize it. c) Get acquainted with cultural values most important for successful crosscultural business communication. There are many socio-cultural assumptions that may lead to crosscultural communication problems. These assumptions include – 20 –
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