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61
Japan
Tokyo
When its economy was booming, cars and electronics were not
the only industries in which Japan battled the West. Japanese authors
also competed with their gaijin counterparts to churn out treatises about
Japanese ways of doing things. On one point almost everyone agreed:
the Japanese way of organising society was better, as its juggernaut
economy proved.
Needless to say, outside Japan, demand for such books is modest
at the moment. But what about in Japan? After a decade of economic
torpor, how do Japanese writers see their country now? The swagger
that marked books such as "The Japan that Can Say No", in which
Akio Morita (Sony's co-founder) and Shintaro Ishihara (a novelist and
nationalist politician who is now governor of Tokyo) trumpeted Japan's
rise to world, prominence just before the bubble popped, has certainly
faded. But Naoki Inose, a popular history writer who gained headlines
last year serving on a committee for highway reform, says that many
Japanese were never as confident as the best-selling titles of the bubble
years encouraged them to be.
For all the affluence that Japan achieved in the 1980s, he argues,
many Japanese still felt an underlying anxiety, and were never really
convinced that their success reflected fundamental strengths in their
society. Even as western and Japanese authors were praising the bu-
reaucratic and business structures that Japan had developed over the
previous century, Mr Inose argues, ordinary Japanese remained unsure
of where those overweening institutions were taking them. Even if
anxieties were lurking all along, however, the events of the past decade
have driven them to the surface, and Japan's economic weakness has
clearly played a role.
A quick glance at the bestseller lists highlights the change in
tone. Tohan, which publishes the most prominent list, compiles sepa-
rate tables for business books and other sorts of non-fiction. In 1989,
one of the few economic worries on the minds of Japanese readers was
taxes: four of the top ten business books aimed to help them cope with
a new consumption tax. Two other popular business books that year
took a stab at forecasting the 1990s, and both of their authors were op-
62
timistic. "Nihon no Jidai" (Japan's Era), by Keitaro Hasegawa, took the
prize with its bold forecasts about how Japan would soon be managing
the flow of money, people and goods around the world.
It may be unfair to single out Mr Hasegawa just because his
book sold more copies than the dozens of others that made similar ex-
trapolations. "It is considered bad form to ask what most of these guys
were writing ten years ago," says Peter Tasker, a consultant and writer
in Tokyo. Still, it is worth comparing Mr Hasegawa's outlook with that
of the top-selling business book now. "Tomorrow's Economics", pub-
lished recently by Heizo Takenaka – the economics and banking minis-
ter in Junichiro Koizumi’s cabinet – also tries to envisage a bright fu-
ture for Japan; but his optimism hangs on Japan's making a string of
tough choices that authors in the bubble years did not predict.
Japan's economy has not been the only source of worry and con-
fusion, however. One of the country's best-known authors, Haruki Mu-
rakami, points out that two of the most significant events in Japan dur-
ing the 19905 were not economic: the Kobe earthquake and the poison
gas attacks by the Aum Shinrikyo cult in the Tokyo metro system, both
of which took place in 1995. Though one was a natural disaster and the
other man-made, Mr Murakami argues, I both shook the faith of many
Japanese in their society's underpinning.
In "Underground", which recounts his interviews with the metro
attackers and their victims, Mr Murakami tried to examine broadly the
cruelty with which Japanese society can treat those who are different.
After reading about a victim of the gas attacks who had subsequently
been shunned by his fellow workers, Mr Murakami writes, he decided to
find out "how Japanese society could perpetrate such a double violence".
It is hard to say whether this sense of economic and social drift
explains the slew of self-help books, several imported, which now line
Tohan's non-business list of bestselling non-fiction. In 1989, the list
was stocked with home-grown biographies and photograph albums of
prominent Japanese, from actresses and divas to Hirohito, who died at
the beginning of that year. Such lists can be misleading, however.
Books known as nihonjinron, a class of pop-anthropology books that
revelled in the uniqueness of the Japanese, were cranked out so fre-
quently, and resembled each other so closely, that they rarely topped
the charts of bestsellers. But many Japanese could not get enough of
them in the 1980s, paying to read again and again about how their long
Japan timistic. "Nihon no Jidai" (Japan's Era), by Keitaro Hasegawa, took the prize with its bold forecasts about how Japan would soon be managing Tokyo the flow of money, people and goods around the world. It may be unfair to single out Mr Hasegawa just because his When its economy was booming, cars and electronics were not book sold more copies than the dozens of others that made similar ex- the only industries in which Japan battled the West. Japanese authors trapolations. "It is considered bad form to ask what most of these guys also competed with their gaijin counterparts to churn out treatises about were writing ten years ago," says Peter Tasker, a consultant and writer Japanese ways of doing things. On one point almost everyone agreed: in Tokyo. Still, it is worth comparing Mr Hasegawa's outlook with that the Japanese way of organising society was better, as its juggernaut of the top-selling business book now. "Tomorrow's Economics", pub- economy proved. lished recently by Heizo Takenaka – the economics and banking minis- Needless to say, outside Japan, demand for such books is modest ter in Junichiro Koizumi’s cabinet – also tries to envisage a bright fu- at the moment. But what about in Japan? After a decade of economic ture for Japan; but his optimism hangs on Japan's making a string of torpor, how do Japanese writers see their country now? The swagger tough choices that authors in the bubble years did not predict. that marked books such as "The Japan that Can Say No", in which Japan's economy has not been the only source of worry and con- Akio Morita (Sony's co-founder) and Shintaro Ishihara (a novelist and fusion, however. One of the country's best-known authors, Haruki Mu- nationalist politician who is now governor of Tokyo) trumpeted Japan's rakami, points out that two of the most significant events in Japan dur- rise to world, prominence just before the bubble popped, has certainly ing the 19905 were not economic: the Kobe earthquake and the poison faded. But Naoki Inose, a popular history writer who gained headlines gas attacks by the Aum Shinrikyo cult in the Tokyo metro system, both last year serving on a committee for highway reform, says that many of which took place in 1995. Though one was a natural disaster and the Japanese were never as confident as the best-selling titles of the bubble other man-made, Mr Murakami argues, I both shook the faith of many years encouraged them to be. Japanese in their society's underpinning. For all the affluence that Japan achieved in the 1980s, he argues, In "Underground", which recounts his interviews with the metro many Japanese still felt an underlying anxiety, and were never really attackers and their victims, Mr Murakami tried to examine broadly the convinced that their success reflected fundamental strengths in their cruelty with which Japanese society can treat those who are different. society. Even as western and Japanese authors were praising the bu- After reading about a victim of the gas attacks who had subsequently reaucratic and business structures that Japan had developed over the been shunned by his fellow workers, Mr Murakami writes, he decided to previous century, Mr Inose argues, ordinary Japanese remained unsure find out "how Japanese society could perpetrate such a double violence". of where those overweening institutions were taking them. Even if It is hard to say whether this sense of economic and social drift anxieties were lurking all along, however, the events of the past decade explains the slew of self-help books, several imported, which now line have driven them to the surface, and Japan's economic weakness has Tohan's non-business list of bestselling non-fiction. In 1989, the list clearly played a role. was stocked with home-grown biographies and photograph albums of A quick glance at the bestseller lists highlights the change in prominent Japanese, from actresses and divas to Hirohito, who died at tone. Tohan, which publishes the most prominent list, compiles sepa- the beginning of that year. Such lists can be misleading, however. rate tables for business books and other sorts of non-fiction. In 1989, Books known as nihonjinron, a class of pop-anthropology books that one of the few economic worries on the minds of Japanese readers was revelled in the uniqueness of the Japanese, were cranked out so fre- taxes: four of the top ten business books aimed to help them cope with quently, and resembled each other so closely, that they rarely topped a new consumption tax. Two other popular business books that year the charts of bestsellers. But many Japanese could not get enough of took a stab at forecasting the 1990s, and both of their authors were op- them in the 1980s, paying to read again and again about how their long 61 62
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