Business insights. Баутина И.В - 15 стр.

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many newly-qualified engineers entering the market. Large numbers of students
chose to study other subjects, leading to today’s shortage.
DaimlerChrysler is supporting initiatives to try to ensure a steady flow of
engineers and graduates from other technical disciplines. Over the course of the next
few years, the group will be supporting the establishment of two private universities
in Baden-Wurttemberg – the Stuttgart Institute of Management and Technology and
the International University of Germany in Bruchsal.
4) Reading for details.
a. Vocabulary tasks. Synonyms.
1. The writer uses three different words to describe an institute of higher education.
What are they? Are they exact equivalents?
2. Two words are used many times with the meaning of ‘to find and employ new
people’. What are they?
3. The word ‘campaign’ is used twice in the article. What other phrase is used with a
similar meaning to ‘campaign’?
4. ‘about 55 per cent of graduates who attendee DaimlerChrysler’s open day were
invited for interview’
a) What other word is used in the article with a similar meaning to ‘about’?
b) Think of at least three other words or phrases to give the idea of approximation.
b. Word search.
1. The article deals mainly with the theme of recruitment. Find at least ten words or
phrases in the text connected with the idea of recruitment.
2. The writer use several phrases to express the idea of time, either as an
approximate date, e.g. ‘the late 1890s’ or to describe when something will or did
happen, e.g. ‘in the next few years’. How many similar time expressions can you
find in the article?
c. Complete the sentence.
Use an appropriate word or phrase from exercise A or B to complete each sentence.
1) Due to rapid expansion the company had to carry out an extensive ……………
to hire new employees.
2) In ……….. very few people knew much about the Internet.
3) ………. the next few years the use of the Internet is bound to expand even more.
4) There are literally hundreds of business ………. around the world offering
MBAs.
5) Many companies now ……….. new job vacancies on the Internet and in the
press simultaneously. 
many newly-qualified engineers entering the market. Large numbers of students
chose to study other subjects, leading to today’s shortage.
   DaimlerChrysler is supporting initiatives to try to ensure a steady flow of
engineers and graduates from other technical disciplines. Over the course of the next
few years, the group will be supporting the establishment of two private universities
in Baden-Wurttemberg – the Stuttgart Institute of Management and Technology and
the International University of Germany in Bruchsal.

4) Reading for details.

a. Vocabulary tasks. Synonyms.
1. The writer uses three different words to describe an institute of higher education.
What are they? Are they exact equivalents?
2. Two words are used many times with the meaning of ‘to find and employ new
people’. What are they?
3. The word ‘campaign’ is used twice in the article. What other phrase is used with a
similar meaning to ‘campaign’?
4. ‘about 55 per cent of graduates who attendee DaimlerChrysler’s open day were
invited for interview’
a) What other word is used in the article with a similar meaning to ‘about’?
b) Think of at least three other words or phrases to give the idea of approximation.

b. Word search.
1. The article deals mainly with the theme of recruitment. Find at least ten words or
phrases in the text connected with the idea of recruitment.
2. The writer use several phrases to express the idea of time, either as an
approximate date, e.g. ‘the late 1890s’ or to describe when something will or did
happen, e.g. ‘in the next few years’. How many similar time expressions can you
find in the article?

c. Complete the sentence.
Use an appropriate word or phrase from exercise A or B to complete each sentence.
1) Due to rapid expansion the company had to carry out an extensive
    to hire new employees.
2) In           .. very few people knew much about the Internet.
3)          . the next few years the use of the Internet is bound to expand even more.
4) There are literally hundreds of business                . around the world offering
    MBAs.
5) Many companies now                .. new job vacancies on the Internet and in the
    press simultaneously.

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