Fundamentals of Economics. Доловова Н.Н - 15 стр.

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УлГТУ | Ульяновск

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15
15
to evaluate - оценивать; устанавливать стоимос ть;
to charge - устанавливать, назначать цену
average - средний
to conclude - делать вывод, заключение
profits - прибыль, выгода
profitable - прибыльный, выгодный
merely - только, просто
to consume - потреблять, расходовать, поглощать, тра тить
to exceed - превышать; переступать пределы, границы;
выходить за пределы
Dialogue (I)
ANNE: The newspapers and magazines are full of illustrated advertisements. Most of
them are very well done, but I don't always approve of them.
DAVID : What's wrong with them, Anne?
ANNE : I don't like to be told what to buy.
DAVID : Oh, but the advertisements help you to choose what's best, don't they?
ANNE : Some of them have useful information, perhaps. But most of them do nothing
but tell you to buy. They tell you to 'Drink more milk' and 'Eat more fruit'. They tell
you what kind of petrol to put in your tank, what kind of soap-powder to wash your
clothes with, what kind of breakfast food to give the children, what kind of tooth-
paste to clean your teeth with. I can't believe there's much difference between one
kind of tooth-paste and another!
JACK: I agree with you, Anne. The petrol companies must spend hundreds of
thousands of pounds on advertising. I wonder if they'd be able to take a penny off the
price of a gallon of petrol, if they stopped spending all that money on advertising.
DAVID: I doubt it. And if they stopped advertising, your morning paper would
probably cost you a halfpenny or a penny more. No newspaper could sell at its
present price without the money it gets from advertising.
MAVIS: Don't you like the wonderful colored advertisements you get in the weeklies,
Anne? Especially in the women's magazines. I often find the advertisements more
exciting than the reading matter.
ANNE : Oh, I find some of them attractive. I like those showing wonderful kitchens
and furniture. That's because Jack and I are getting married soon, and we're interested
in furnishing. And I read the food advertisements. They sometimes give useful
recipes.
MAVIS : What kind of advertisements do you really dislike?

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