Fundamentals of Economics. Доловова Н.Н - 16 стр.

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16
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ANNE : The picture strip kind. You know what I mean: the man who can't do his
office work properly, who's going to lose his job, perhaps. Then someone tells him to
take something or other every evening before he goes to bed. Then you see a picture
of him afterwards, full of life and energy, and getting a rise in salary or being made
manager of the company.
DAVID : Yes, I know the kind of advertisement you mean. But the public likes picture
strips. So do I. I always look at that kind of advertisement. And I usually remember
the name of the product that's being advertised.
JACK : We'll become a nation of illiterates if this sort of thing goes on. People are
content to look at pictures that tell a story. They'll forget how to read.
DAVID: Oh, but you're forgetting the little balloons! There's always some reading
matter in the strips! And in any case, many things can be described more easily in
pictures than in words.
MAVIS: And these advertisements do have one strong point in their favour. They do
provide work for the commercial artist.
DAVID : 1 suppose you never look at commercial television, do you, Anne?
ANNE: No, I don't. I think it's terrible to have one's home invaded by people talking to
you from the screen and telling you to buy this, that and the other. Especially when
the advertising comes right in the middle of a play or a concert of good music.
DAVID : Oh, but does it? Many of the advertisements are well done, and don't interfere
with the programme. It's like newspaper advertising, isn't it? A question of money
again. Someone's got to pay the cost of these television programmers. Isn't it better to
let the advertisers pay the cost?
JACK : I'd rather pay an annual license fee, as we do for BBC sound and television
broadcasts.
MAVIS : Are you and Anne against advertising of any kind?
ANNE : Oh, no. Some kinds can be quite useful.
JACK: Books, for example. I like to know what new books are being published so
that I can ask for them at the public library. I read the book reviews, but not all the
new books are reviewed. There isn't enough space in the dailies and weeklies,
probably.
ANNE: And I want to know about what's on at the theatres, what the programmes are
at the concerts, what new films there are.
Answer the questions
1. What’s Anne’s attitude to the advertisements?
2. What’s Jack’s viewpoint?
3. How does the advertisement influence the price of newspapers?
4. What attracts Mavis to an advertisement?
5. What kind of advertisement does Anne really dislike?
6. What’s the link between the strips and commercial artists?
7. Is it annoying when the advertising comes in the middle of a play or a film?
What does Anne say about it?
8. Does David approve of advertising while programs or films are on?

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