Международный маркетинг. Фомина Ю.Ю. - 18 стр.

UptoLike

ВУЗ: 

ВолГУ | Волгоград

Составители: 

Рубрика: 

18
Ñïèñîê èíîñòðàííîé ëèòåðàòóðû ïî òåìàì
Òåìà 1.
1. Czinkota M., Ronkainen I. International Marketing. The Dryden
press. Orlando, 1993. Ch. 1.
2. Grosse R., Kujawa D. International Business Theory and
Managerial Applications. Richard D. Irwin. Inc. Homewood. Illinois,
1988. P. 339—343.
3. Dahringer L.D., Muhlbacher H. International Marketing: A
Global Perspective. Addison-Wesley Publishing Company. Inc. USA,
1991. Ch. 2.
4. Stanton W.J., Futrell C. Fundamentals of Marketing. McGraw-
Hill. Inc. New York, 1987. P. 534—537.
5. Berkowitz E.N., Kerin R.A., Rudelius W. Marketing. Richard
D. Irwin. Inc. Homewood. Illinois, 1989. P. 576—583.
Òåìà 2.
1. Czinkota M., Ronkainen I. International Marketing. The Dryden
press. Orlando, 1993. Ch. 3—6.
2. Dahringer L.D., Muhlbacher H. International Marketing: A
Global Perspective. Addison-Wesley Publishing Company. Inc. USA,
1991. Ch. 4—6.
3. Grosse R., Kujawa D. International Business Theory and
Managerial Applications. Richard D.Irwin. Inc. Homewood. Illinois, 1988.
Part 3. P. 299—310.
4. Berkowitz E.N., Kerin R.A., Rudelius W. Marketing. Richard
D. Irwin. Inc. Homewood. Illinois, 1989. P. 583—589.
Òåìà 3.
1. Czinkota M., Ronkainen I. International Marketing. The Dryden
press. Orlando, 1993. Ch. 8.
2. Dahringer L.D., Muhlbacher H. International Marketing: A
Global Perspective. Addison-Wesley Publishing Company. Inc. USA,
1991. Ch. 8.
Òåìà 4.
1. Czinkota M., Ronkainen I. International Marketing. The Dryden
press. Orlando, 1993. Ch. 15.
2. Dahringer L.D., Muhlbacher H. International Marketing:
A Global Perspective. Addison-Wesley Publishing Company. Inc.
USA, 1991. Ch. 3, 7.
3. Stanton W.J., Futrell C. Fundamentals of Marketing. McGraw-
Hill. Inc. New York, 1987. P. 539—543.
       Ñïèñîê èíîñòðàííîé ëèòåðàòóðû ïî òåìàì
       Òåìà 1.
       1. Czinkota M., Ronkainen I. International Marketing. The Dryden
press. Orlando, 1993. Ch. 1.
       2. Grosse R., Kujawa D. International Business Theory and
Managerial Applications. Richard D. Irwin. Inc. Homewood. Illinois,
1988. P. 339—343.
       3. Dahringer L.D., Muhlbacher H. International Marketing: A
Global Perspective. Addison-Wesley Publishing Company. Inc. USA,
1991. Ch. 2.
       4. Stanton W.J., Futrell C. Fundamentals of Marketing. McGraw-
Hill. Inc. New York, 1987. P. 534—537.
       5. Berkowitz E.N., Kerin R.A., Rudelius W. Marketing. Richard
D. Irwin. Inc. Homewood. Illinois, 1989. P. 576—583.
       Òåìà 2.
       1. Czinkota M., Ronkainen I. International Marketing. The Dryden
press. Orlando, 1993. Ch. 3—6.
       2. Dahringer L.D., Muhlbacher H. International Marketing: A
Global Perspective. Addison-Wesley Publishing Company. Inc. USA,
1991. Ch. 4—6.
       3. Grosse R., Kujawa D. International Business Theory and
Managerial Applications. Richard D.Irwin. Inc. Homewood. Illinois, 1988.
Part 3. P. 299—310.
       4. Berkowitz E.N., Kerin R.A., Rudelius W. Marketing. Richard
D. Irwin. Inc. Homewood. Illinois, 1989. P. 583—589.
       Òåìà 3.
       1. Czinkota M., Ronkainen I. International Marketing. The Dryden
press. Orlando, 1993. Ch. 8.
       2. Dahringer L.D., Muhlbacher H. International Marketing: A
Global Perspective. Addison-Wesley Publishing Company. Inc. USA,
1991. Ch. 8.
       Òåìà 4.
       1. Czinkota M., Ronkainen I. International Marketing. The Dryden
press. Orlando, 1993. Ch. 15.
       2. Dahringer L.D., Muhlbacher H. International Marketing:
 A Global Perspective. Addison-Wesley Publishing Company. Inc.
USA, 1991. Ch. 3, 7.
       3. Stanton W.J., Futrell C. Fundamentals of Marketing. McGraw-
Hill. Inc. New York, 1987. P. 539—543.

                                   18

Страницы