Международный маркетинг. Фомина Ю.Ю. - 19 стр.

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19
Òåìà 5.
1. Czinkota M., Ronkainen I. International Marketing. The Dryden
press. Orlando, 1993. Ch. 7, 13—14.
2. Dahringer L.D., Muhlbacher H. International Marketing: A
Global Perspective. Addison-Wesley Publishing Company. Inc. USA,
1991. Ch. 10.
3. Grosse R., Kujawa D. International Business Theory and
Managerial Applications. Richard D. Irwin. Inc. Homewood. Illinois,
1988. P. 531—550.
4. Berkowitz E.N., Kerin R.A.,Rudelius W. Marketing. Richard
D. Irwin. Inc. Homewood. Illinois, 1989. P. 589—592.
5. Stanton W.J., Futrell C. Fundamentals of Marketing. McGraw-
Hill. Inc. New York, 1987. P. 537—539.
Òåìà 6.
1. Czinkota M., Ronkainen I. International Marketing. The Dryden
press. Orlando, 1993. Ch. 9, 16.
2. Dahringer L.D., Muhlbacher H. International Marketing: A
Global Perspective. Addison-Wesley Publishing Company. Inc. USA,
1991. Ch. 11—13.
3. Grosse R., Kujawa D. International Business Theory and
Managerial Applications. Richard D. Irwin. Inc. Homewood. Illinois,
1988. P. 360—364.
4. Stanton W.J., Futrell C. Fundamentals of Marketing. McGraw-
Hill. Inc. New York. 1987. P. 543—547.
Òåìà 7.
1. Czinkota M., Ronkainen I. International Marketing. The Dryden
press. Orlando. 1993. Ch. 12, 18.
2. Dahringer L.D., Muhlbacher H. International Marketing: A
Global Perspective. Addison-Wesley Publishing Company. Inc. USA,
1991. Ch. 14.
3. Grosse R., Kujawa D. International Business Theory and
Managerial Applications. Richard D. Irwin. Inc. Homewood. Illinois,
1988. P. 368—375.
4. Burstiner I. Basic Retailing. Richard D. Irwin. Inc. Homewood.
Illinois, 1991. P. 42—75.
5. Stanton W.J., Futrell C. Fundamentals of Marketing. McGraw-
Hill. Inc. New York, 1987. P. 547—550.
       Òåìà 5.
       1. Czinkota M., Ronkainen I. International Marketing. The Dryden
press. Orlando, 1993. Ch. 7, 13—14.
       2. Dahringer L.D., Muhlbacher H. International Marketing: A
Global Perspective. Addison-Wesley Publishing Company. Inc. USA,
1991. Ch. 10.
       3. Grosse R., Kujawa D. International Business Theory and
Managerial Applications. Richard D. Irwin. Inc. Homewood. Illinois,
1988. P. 531—550.
       4. Berkowitz E.N., Kerin R.A.,Rudelius W. Marketing. Richard
D. Irwin. Inc. Homewood. Illinois, 1989. P. 589—592.
       5. Stanton W.J., Futrell C. Fundamentals of Marketing. McGraw-
Hill. Inc. New York, 1987. P. 537—539.
       Òåìà 6.
       1. Czinkota M., Ronkainen I. International Marketing. The Dryden
press. Orlando, 1993. Ch. 9, 16.
       2. Dahringer L.D., Muhlbacher H. International Marketing: A
Global Perspective. Addison-Wesley Publishing Company. Inc. USA,
1991. Ch. 11—13.
       3. Grosse R., Kujawa D. International Business Theory and
Managerial Applications. Richard D. Irwin. Inc. Homewood. Illinois,
1988. P. 360—364.
       4. Stanton W.J., Futrell C. Fundamentals of Marketing. McGraw-
Hill. Inc. New York. 1987. P. 543—547.
       Òåìà 7.
       1. Czinkota M., Ronkainen I. International Marketing. The Dryden
press. Orlando. 1993. Ch. 12, 18.
       2. Dahringer L.D., Muhlbacher H. International Marketing: A
Global Perspective. Addison-Wesley Publishing Company. Inc. USA,
1991. Ch. 14.
       3. Grosse R., Kujawa D. International Business Theory and
Managerial Applications. Richard D. Irwin. Inc. Homewood. Illinois,
1988. P. 368—375.
       4. Burstiner I. Basic Retailing. Richard D. Irwin. Inc. Homewood.
Illinois, 1991. P. 42—75.
       5. Stanton W.J., Futrell C. Fundamentals of Marketing. McGraw-
Hill. Inc. New York, 1987. P. 547—550.



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