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TEXT NINE SENDING CARDS FOR ALL OCCASIONS
Most Americans love to send and receive cards for every occasion and
for no special reason in particular. Messages of congratulations and
encouragement have been exchanged for centuries, but only in the past
century have they taken the form of greeting cards. More than anyone
else, Joyce C. Hall, founder of Hallmark, is regarded as the architect of
the modern-day greeting card industry. His business was started in
1910 in Nebraska and has grown into a multibillion dollar corporation.
He took a fad for picture postcards and transformed it into a social cus-
tom which is part of American culture. Today there are over 40 thou-
sand Hallmark stores throughout the country and the name “Hallmark”
is synonymous with greeting cards. Today cards are sent not only at
Christmas, but also for birthdays, anniversaries, graduations and wed-
dings. If someone is going on a trip, then a “Bon Voyage” card is sent
to the departing traveler. Should someone be moving into a new home,
then an appropriate cards will quickly be sent to the new occupant
wishes him the best in his new residence.
Cards are sent to congratulate and console, to thank and to celebrate. If
someone is ill, a “Get Well” greeting cards will be sent to cheer up the
patient. If someone has been promoted to a new position or acquired a
new job then a “Good Luck” card is soon to follow the good news.
There is a card suitable for every occasion and many for no reason at
all other than to keep in touch with someone on does not see on a regu-
lar basis. Some cards are merely sent to reestablish contact with an old
friend who has not remembered one’s birthday or forgotten to send a
card at Christmas. These cards are attempts to keep up relationships
with cherished friends one hasn’t seen or heard from in a long time. If
one should be the kind of person who is always behind schedule, then
there is no need to worry. Belated greetings for every occasion are in
full supply.
The most popular category of cards is that which is purely seasonal.
Easter cards are sent in the spring, while Halloween and Thanksgiving
cards are sent in the fall. Valentine’s Day cards are sent in the cold
winter month of February, and graduation cards are sent in June. The
90
most popular, however, are the Christmas cards which are collected
and often displayed on fireplaces and around windows and doorways in
the home. These are the most cherished of all because they come but
once a year from friends of the distant past who have been separated by
both time and space. Americans look forward to receiving their
Christmas cards in the same way that the Japanese cherish their nen-
gajo. These cards make one feel connected to the past while looking
forward to the future when they may meet again. Many of these cards
are bought in stores which specialize in stationary and party goods.
Sometimes they are handmade and often they are humorous, but the
sending of cards is anything but frivolous. It is an attempt to bind rela-
tionships, deepen friendships and unite people to the ones they love.
TEXT TEN SENDING CARDS FOR ALL OCCASIONS
Most Americans love to send and receive cards for every occasion and
for no special reason in particular. Messages of congratulations and
encouragement have been exchanged for centuries, but only in the past
century have they taken the form of greeting cards. More than anyone
else, Joyce C. Hall, founder of Hallmark, is regarded as the architect of
the modern-day greeting card industry. His business was started in
1910 in Nebraska and has grown into a multibillion dollar corporation.
He took a fad for picture postcards and transformed it into a social cus-
tom which is part of American culture. Today there are over 40 thou-
sand Hallmark stores throughout the country and the name “Hallmark”
is synonymous with greeting cards. Today cards are sent not only at
Christmas, but also for birthdays, anniversaries, graduations and wed-
dings. If someone is going on a trip, then a “Bon Voyage” card is sent
to the departing traveler. Should someone be moving into a new home,
then an appropriate cards will quickly be sent to the new occupant
wishes him the best in his new residence.
Cards are sent to congratulate and console, to thank and to celebrate. If
someone is ill, a “Get Well” greeting cards will be sent to cheer up the
patient. If someone has been promoted to a new position or acquired a
new job then a “Good Luck” card is soon to follow the good news.
There is a card suitable for every occasion and many for no reason at
TEXT NINE SENDING CARDS FOR ALL OCCASIONS most popular, however, are the Christmas cards which are collected and often displayed on fireplaces and around windows and doorways in Most Americans love to send and receive cards for every occasion and the home. These are the most cherished of all because they come but for no special reason in particular. Messages of congratulations and once a year from friends of the distant past who have been separated by encouragement have been exchanged for centuries, but only in the past both time and space. Americans look forward to receiving their century have they taken the form of greeting cards. More than anyone Christmas cards in the same way that the Japanese cherish their nen- else, Joyce C. Hall, founder of Hallmark, is regarded as the architect of gajo. These cards make one feel connected to the past while looking the modern-day greeting card industry. His business was started in forward to the future when they may meet again. Many of these cards 1910 in Nebraska and has grown into a multibillion dollar corporation. are bought in stores which specialize in stationary and party goods. He took a fad for picture postcards and transformed it into a social cus- Sometimes they are handmade and often they are humorous, but the tom which is part of American culture. Today there are over 40 thou- sending of cards is anything but frivolous. It is an attempt to bind rela- sand Hallmark stores throughout the country and the name “Hallmark” tionships, deepen friendships and unite people to the ones they love. is synonymous with greeting cards. Today cards are sent not only at Christmas, but also for birthdays, anniversaries, graduations and wed- TEXT TEN SENDING CARDS FOR ALL OCCASIONS dings. If someone is going on a trip, then a “Bon Voyage” card is sent to the departing traveler. Should someone be moving into a new home, Most Americans love to send and receive cards for every occasion and then an appropriate cards will quickly be sent to the new occupant for no special reason in particular. Messages of congratulations and wishes him the best in his new residence. encouragement have been exchanged for centuries, but only in the past century have they taken the form of greeting cards. More than anyone Cards are sent to congratulate and console, to thank and to celebrate. If else, Joyce C. Hall, founder of Hallmark, is regarded as the architect of someone is ill, a “Get Well” greeting cards will be sent to cheer up the the modern-day greeting card industry. His business was started in patient. If someone has been promoted to a new position or acquired a 1910 in Nebraska and has grown into a multibillion dollar corporation. new job then a “Good Luck” card is soon to follow the good news. He took a fad for picture postcards and transformed it into a social cus- There is a card suitable for every occasion and many for no reason at tom which is part of American culture. Today there are over 40 thou- all other than to keep in touch with someone on does not see on a regu- sand Hallmark stores throughout the country and the name “Hallmark” lar basis. Some cards are merely sent to reestablish contact with an old is synonymous with greeting cards. Today cards are sent not only at friend who has not remembered one’s birthday or forgotten to send a Christmas, but also for birthdays, anniversaries, graduations and wed- card at Christmas. These cards are attempts to keep up relationships dings. If someone is going on a trip, then a “Bon Voyage” card is sent with cherished friends one hasn’t seen or heard from in a long time. If to the departing traveler. Should someone be moving into a new home, one should be the kind of person who is always behind schedule, then then an appropriate cards will quickly be sent to the new occupant there is no need to worry. Belated greetings for every occasion are in wishes him the best in his new residence. full supply. Cards are sent to congratulate and console, to thank and to celebrate. If The most popular category of cards is that which is purely seasonal. someone is ill, a “Get Well” greeting cards will be sent to cheer up the Easter cards are sent in the spring, while Halloween and Thanksgiving patient. If someone has been promoted to a new position or acquired a cards are sent in the fall. Valentine’s Day cards are sent in the cold new job then a “Good Luck” card is soon to follow the good news. winter month of February, and graduation cards are sent in June. The There is a card suitable for every occasion and many for no reason at 89 90
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