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93
TEXT TWELVE HEALTH WARNINGS
Most Americans are very conscious of their health and try to maintain a
nutritious diet and daily routines to sustain good health. Yet, for many
years the tobacco and liquor industries had tried to project the image of
style, fashion and sophistication for those who use their products. Most
have learned, however, that the dangers imposed to health by tobacco
and alcohol can no longer be denied or ignored . It is no longer consid-
ered macho or fashionable to smoke a cigarette or take a shot of whis-
key straight up to impress others. The campaigns to alert the public to
the evils of these two social drugs have been intense and effective.
However, most people, young or old, dislike being warned that they
shouldn’t do something. It is a kind of psychological resistance. Yet, all
tobacco and liquor products must now contain a warning on the pack-
age or label. The warning is simple, but the message is clear; smoking
and drinking are hazardous to the health. The wording may vary, but it
is phrased in such a way as to draw the attention of the consumer to the
danger. There are currently about nine warnings which are printed on
labels. Some of them are; “Cigarettes are addictive”, “Cigarettes cause
fatal lung disease”, “Smoking during pregnancy can harm you baby”,
“Tobacco smoke can harm your children,” and “ Cigarettes cause
strokes and fatal heart disease.” All of these and others appear regularly
on the side of a pack of cigarettes and are preceded by the word
“WARNING!” Some people have suggested that the word ‘warning’
should be eliminated since it might increase an interest in smoking
among young people. Labels that contain information and do not give
orders have proven effective in deterring behavior. On American TV
all tobacco advertising is legally banned, and every ad in a magazine
must display the warning. There are many public notices on trains and
buses giving out the warning that smoking is linked to lung cancer and
other lung and heart diseases.
The admonition against alcohol consumption is of a different kind. The
warning goes out especially to women who are pregnant and anyone
operating a car or electrical machinery. A woman who is carrying a
child in her womb can cause damage to the fetus by drinking alcohol.
Also anyone operating a machine runs the risk of an accident which
could be fatal. Such warnings appear on all wine and whiskey bottles
94
and even an apparently harmless can of beer. For those who are deeply
entrenched in their habit, group help is provided in the form of
“Smoke-Enders” and “Alcoholics Anonymous.” Also known as AA
‘Alcoholics Anonymous’ is a worldwide organization dedicated to the
curing of alcoholics. This organization helps the addict to control, curb
and eventually eliminate the habit. The organization was established in
1935 by two former alcoholics. The organization, which functions
through local groups, is based on a philosophy of life that has enabled
countless numbers of people to recover from alcoholism. In 1988 there
were one million members worldwide. For spouses, relatives and
friends of alcoholics there is even the support group known as Al-Anon.
To further encourage the smoker to quit, life insurance premiums may
be reduced for those who have quit smoking. The benefits, therefore,
can be seen not only in terms of health and safety, but also with regard
to finance
TEXT THIRTEEN THE APPLE AS A SPECIAL FRUIT
If the rose can be spoken of as a special flower, then it can be said that
the apple is a special fruit. American culture is filled with references to
the apple. American folklore speaks of Johnny Appleseed who went
throughout the American countryside planting apple trees. His real
name was John Chapman and he had a great love for nature. He trav-
eled through Pennsylvania and Ohio and collected apple seeds which
he later distributed to farmers along the Ohio river. He wandered
through fields and farms adding richness and beauty to the American
landscape. Those who met him simply called him, “Johnny Apple-
seed.”
One of the first proverbs taught to all school children is “An apple a
day keeps the doctor away.” This short proverb encourages children to
eat fresh fruit to keep healthy and what fruit is more accessible in
America than the apple? Likewise a young pupil can gain the admira-
tion of a favorite lady teacher by bringing her an apple and placing it
judiciously on her desk before class. Furthermore, should someone
every get on someone else’s good side by flattery, people will call him
an apple polisher. This, however, should not be taken as a compliment.
TEXT TWELVE HEALTH WARNINGS and even an apparently harmless can of beer. For those who are deeply entrenched in their habit, group help is provided in the form of Most Americans are very conscious of their health and try to maintain a “Smoke-Enders” and “Alcoholics Anonymous.” Also known as AA nutritious diet and daily routines to sustain good health. Yet, for many ‘Alcoholics Anonymous’ is a worldwide organization dedicated to the years the tobacco and liquor industries had tried to project the image of curing of alcoholics. This organization helps the addict to control, curb style, fashion and sophistication for those who use their products. Most and eventually eliminate the habit. The organization was established in have learned, however, that the dangers imposed to health by tobacco 1935 by two former alcoholics. The organization, which functions and alcohol can no longer be denied or ignored . It is no longer consid- through local groups, is based on a philosophy of life that has enabled ered macho or fashionable to smoke a cigarette or take a shot of whis- countless numbers of people to recover from alcoholism. In 1988 there key straight up to impress others. The campaigns to alert the public to were one million members worldwide. For spouses, relatives and the evils of these two social drugs have been intense and effective. friends of alcoholics there is even the support group known as Al-Anon. However, most people, young or old, dislike being warned that they To further encourage the smoker to quit, life insurance premiums may shouldn’t do something. It is a kind of psychological resistance. Yet, all be reduced for those who have quit smoking. The benefits, therefore, tobacco and liquor products must now contain a warning on the pack- can be seen not only in terms of health and safety, but also with regard age or label. The warning is simple, but the message is clear; smoking to finance and drinking are hazardous to the health. The wording may vary, but it is phrased in such a way as to draw the attention of the consumer to the TEXT THIRTEEN THE APPLE AS A SPECIAL FRUIT danger. There are currently about nine warnings which are printed on labels. Some of them are; “Cigarettes are addictive”, “Cigarettes cause If the rose can be spoken of as a special flower, then it can be said that fatal lung disease”, “Smoking during pregnancy can harm you baby”, the apple is a special fruit. American culture is filled with references to “Tobacco smoke can harm your children,” and “ Cigarettes cause the apple. American folklore speaks of Johnny Appleseed who went strokes and fatal heart disease.” All of these and others appear regularly throughout the American countryside planting apple trees. His real on the side of a pack of cigarettes and are preceded by the word name was John Chapman and he had a great love for nature. He trav- “WARNING!” Some people have suggested that the word ‘warning’ eled through Pennsylvania and Ohio and collected apple seeds which should be eliminated since it might increase an interest in smoking he later distributed to farmers along the Ohio river. He wandered among young people. Labels that contain information and do not give through fields and farms adding richness and beauty to the American orders have proven effective in deterring behavior. On American TV landscape. Those who met him simply called him, “Johnny Apple- all tobacco advertising is legally banned, and every ad in a magazine seed.” must display the warning. There are many public notices on trains and buses giving out the warning that smoking is linked to lung cancer and One of the first proverbs taught to all school children is “An apple a other lung and heart diseases. day keeps the doctor away.” This short proverb encourages children to The admonition against alcohol consumption is of a different kind. The eat fresh fruit to keep healthy and what fruit is more accessible in warning goes out especially to women who are pregnant and anyone America than the apple? Likewise a young pupil can gain the admira- operating a car or electrical machinery. A woman who is carrying a tion of a favorite lady teacher by bringing her an apple and placing it child in her womb can cause damage to the fetus by drinking alcohol. judiciously on her desk before class. Furthermore, should someone Also anyone operating a machine runs the risk of an accident which every get on someone else’s good side by flattery, people will call him could be fatal. Such warnings appear on all wine and whiskey bottles an apple polisher. This, however, should not be taken as a compliment. 93 94
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