ВУЗ:
Составители:
Рубрика:
Образец оглавления.
Contents
Introduction 3
Chapter 1 Major Value Orientations of American Culture 4
Chapter 2 Adjusting to New Environment
7
2.1 Jet Lag and Culture Shock.
2.2 Coping with Culture Shock. 9
Chapter 3 Adapting to Academic and Social Life
at American University 11
3.1 Academic Life. 11
3.1.1. Beginning of the academic year: choosing a major,
registration, study loads. 12
3.1.2. Teaching system in US university: time management,
learning activities, evaluating techniques. 14
3.2 Social Life. 17
3.2.1. Interpersonal relationships. 17
3.2.2. Campus social and cultural activities. 19
Conclusion 22
Bibliography 23
Appendix 24
11. Примерная тематика курсовых работ по основам
межкультурной коммуникации (Foundations of
Intercultural Communication) для студентов
специальности "Мировая экономика".
1. Influence of Culture on Behavior
• People, values and social customs.
• Asian and Western patterns of corporate communication - How
can Asian and Western perceptual and communication style
differences interact effectively in joint management, team-
building, creative problem-solving, etc.?
• World music- How is this pop culture phenomena influencing
intercultural interactions: what themes, styles, artists are
prominent?
2. Marketing Across Cultures
• Cross-cultural business behaviors - marketing, negotiating &
managing across cultures.
• Cross-cultural differences in corporate structure
• Russian business practices in the global market context.
• American business practices in the global market context.
3. Cultures at Work: Understanding Global Corporations
• Strategies for managing cultural difference in a global
corporation for business success. - What it means to be a
global corporation; what are requirements of
internationalization;
approaches to managing cultural differences; best practices of
major global corporations.
• Global corporations: solving the most challenging problems.-
Focus is on providing intercultural framework to the specific
challenges and problems corporations face today.
Образец оглавления. 11. Примерная тематика курсовых работ по основам
Contents межкультурной коммуникации (Foundations of
Intercultural Communication) для студентов
Introduction 3 специальности "Мировая экономика".
Chapter 1 Major Value Orientations of American Culture 4 1. Influence of Culture on Behavior
• People, values and social customs.
Chapter 2 Adjusting to New Environment • Asian and Western patterns of corporate communication - How
7 can Asian and Western perceptual and communication style
2.1 Jet Lag and Culture Shock. differences interact effectively in joint management, team-
2.2 Coping with Culture Shock. 9 building, creative problem-solving, etc.?
• World music- How is this pop culture phenomena influencing
Chapter 3 Adapting to Academic and Social Life intercultural interactions: what themes, styles, artists are
at American University 11 prominent?
3.1 Academic Life. 11
3.1.1. Beginning of the academic year: choosing a major, 2. Marketing Across Cultures
registration, study loads. 12 • Cross-cultural business behaviors - marketing, negotiating &
3.1.2. Teaching system in US university: time management, managing across cultures.
learning activities, evaluating techniques. 14 • Cross-cultural differences in corporate structure
3.2 Social Life. 17 • Russian business practices in the global market context.
3.2.1. Interpersonal relationships. 17
• American business practices in the global market context.
3.2.2. Campus social and cultural activities. 19
3. Cultures at Work: Understanding Global Corporations
Conclusion 22
• Strategies for managing cultural difference in a global
Bibliography 23
corporation for business success. - What it means to be a
Appendix 24
global corporation; what are requirements of
internationalization;
approaches to managing cultural differences; best practices of
major global corporations.
• Global corporations: solving the most challenging problems.-
Focus is on providing intercultural framework to the specific
challenges and problems corporations face today.
