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"In 90 towns where Excello has food markets, natural-food stores specializing in organic
food products—products containing no chemical preservatives and made with foods
grown without pesticides—have opened nearby as competitors. Surveys of our own
customers reveal a growing concern about foods grown using pesticides or preserved
with chemicals. Recently our market in Sun City participated in a local food tasting fair,
and 75 percent of the fair goers who visited the Excello booth requested free samples of
organic fruit. Such evidence indicates that to increase our profits, we should begin to
stock a full line of organic food products in all our markets."
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21) The following appeared in a memo from the vice president of a food-distribution
company with food-storage warehouses in several cities.
"Recently we signed a contract with The Fly-Away Pest-Control Company to provide
pest-control services at our fast-food warehouse in Palm City, but last month we
discovered that over $20,000 worth of food there had been destroyed by pest damage.
Meanwhile, the Buzzoff Pest-Control Company, which we have used for many years,
continued to service our warehouse in Wintervale, and last month only $10,000 worth of
the food stored there had been destroyed by pest damage. Even though the price charged
by Fly-Away is considerably lower, our best means of saving money is to return to
Buzzoff Company for all our pest-control services."
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22) The following appeared in a proposal from the economic minister of the country of
Paraterra.
"In order to strengthen its lagging economy, last year the government of the nearby
country of Bellegea began an advertising campaign to promote ecologically sound
tourism (ecotourism). This year the number of foreign visitors arriving at Bellegea's
main airport doubled, and per capita income in Bellegea increased by ten percent. To
provide more income for the population of Paraterra and also preserve the natural
environment of our tiny country, we too should begin to promote ecotourism. To ensure
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