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that our advertising campaign is successful, we should hire the current director of
Bellegea's National Tourism Office as a consultant for the campaign."
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23) The following appeared as part of a business plan developed by the manager of the
Rialto Theater.
"Despite its downtown location, the Rialto Movie Theater, a local institution for five
decades, must make big changes or close its doors forever. It should follow the example
of the new Apex Theater in the mall outside of town. When the Apex opened last year, it
featured a video arcade, plush carpeting and seats, and a state-of-the-art sound system.
Furthermore, in a recent survey, over 85 percent of respondents reported that the high
price of newly released movies prevents them from going to the movies more than five
times per year. Thus, if the Rialto intends to hold on to its share of a decreasing pool of
moviegoers, it must offer the same features as Apex."
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24) The following is a recommendation from the business manager of Monarch Books.
"Monarch Books should open a cafè in its store to attract more customers and better
compete with Regal Books, which recently opened a cafè. Monarch, which has been in
business at the same location for more than twenty years, has a large customer following
because it is known for its wide selection of books on all subjects. Opening the cafè
would clearly attract more customers. The cafè would require relatively little space.
Space could be made for the cafè by discontinuing the children's book section, which
will likely become less popular given that the last national census indicated a significant
decline in the percent of the population who are under age ten."
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25) The following appeared as an editorial in a wildlife journal.
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