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"Of the two leading real estate firms in our town—Adams Realty and Fitch Realty—
Adams is clearly superior. Adams has 40 real estate agents. In contrast, Fitch has 25,
many of whom work only part-time. Moreover, Adams' revenue last year was twice as
high as that of Fitch, and included home sales that averaged $168,000, compared to
Fitch's $144,000. Homes listed with Adams sell faster as well: ten years ago, I listed my
home with Fitch and it took more than four months to sell; last year, when I sold another
home, I listed it with Adams, and it took only one month. Thus, if you want to sell your
home quickly and at a good price, you should use Adams."
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227) The following appeared in the business section of a newspaper.
"Given that the number of people in our country with some form of arthritis is expected
to rise from 40 million to 60 million over the next twenty years, pharmaceutical
companies that produce drugs for the treatment of arthritis should be very profitable.
Many analysts believe that in ten years Becton Pharmaceuticals, which makes Xenon,
the best-selling drug treatment for arthritis, will be the most profitable pharmaceutical
company. But the patent on Xenon expires in three years, and other companies will then
be able to produce a cheaper version of the drug. Thus, it is more likely that in ten years
the most profitable pharmaceutical company will be Perkins Pharmaceuticals, maker of
a new drug called Xylan, which clinical studies show is preferred over Xenon by seven
out of ten patients suffering from the most extreme cases of arthritis."
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228) The following was written as a part of an application for a small business loan by a
group of developers in the city of Monroe.
"A jazz music club in Monroe would be a tremendously profitable enterprise. Currently,
the nearest jazz club is 65 miles away; thus, our proposed club, the C Note, would have
the local market all to itself. Plus, jazz is extremely popular in Monroe: over 100,000
people attended Monroe's jazz festival last summer, several well-known jazz musicians
live in Monroe, and the highest-rated radio program in Monroe is 'Jazz Nightly,' which
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