Рубрика:
88
A bold plunge into the digital youth market
Samsung Electronics is keen to make a big splash in the Information
Technology (IT) world. It has a number of new digital consumer products
and has plans for more. Many of them – incorporating multimedia, Internet
and e-mail functions in small portable devices – are aimed at the young,
whom the company regards as its market of the new future in the
compressed timescale of the Internet age.
Samsung talks enthusiastically about generation Y (the 13 to 25 year-
olds) and generation N (Internet consumers). Today’s children, teenagers
and students are the customers of the future, says Mt. Chin, chief technology
officer and executive vice-president of Samsung Electronics. “When they
grow up, they will really use our products. So we are actually searching for
the needs, habits and tastes of this younger generation”.
Mr. Chin sees the time when the PC will play a smaller role. “There will be
an embedded computer somewhere. Internet connectivity can be achieved
with many other products – mobile phones, PDAs (personal digital assistants),
digital TVs. Even a microwave oven can be connected to the Internet”.
Among the latest and planned offerings, mostly using Samsung’s digital
Smart Media card, area portable digital audio player using MP3 compression
technology, as well as one for downloading music and videos; a digital photo
album; a web pad for easy Internet and e-mail access; a web video phone, an
e-diary with wireless access to the Internet; and the world’s first watch phone.
The new products represent, as Mr. Chin says, “a basic shift in strategy,
demonstrating our deep conviction that digital connectivity is the future of our
industry”.
(Information Technology, Financial Times Review, 2000)
(1390 t. un.)
