Краткий курс делового английского. Гунина Н.А - 38 стр.

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38
READING
A. You are going to read an article about the company Philips.
Before reading the text about Philips, decide whether you think these
statements are true (T) or false (F)?
1. It is the world’s second biggest electronics company.
2. It has produced over 100 million TV sets.
3. Its headquarters are in Amsterdam.
4. It was the first company to produce compact discs.
5. It is active in a small number of specialized businesses.
6. It provides the lights for famous landmarks such as London’s Tower
Bridge.
Read the text and check your answers.
The Philips story
The foundations of the world’s biggest electronics company were laid in
1891 when Gerard Philips established a company in Eindhoven, the Nether-
lands, to manufacture light bulbs and other electrical products. In the beginning
it concentrated on making carbon filament lamps and by the turn of the century
it was one of the largest producers in Europe. Developments in new lightning
technologies fuelled a steady programme of expansion and, in 1914 it
established a research laboratory to stimulate product innovation.
In the 1920s, Philips decided to protect its innovations in X-ray radiation
and radio reception with patents. This marked the beginning of the
diversification of its product range. Since then, Philips has continued to develop
new and exciting product ideas like compact disc, which it launched in 1983.
Other interesting landmarks include the production of Philip’s 100-millionth
TV set in 1984 and 250-millionth Philishave electric shaver in 1989.
The Philips Company
Philips headquarters are still in Eindhoven. It employs 256,400 people all
over the world, and has sales and service operations in 150 countries. Research
laboratories are located in six countries, staffed by some 3,000 workers. It also
has an impressive global network of some 400 designers spread over twenty-
five locations. Its shares are listed on sixteen stock exchanges in nine countries
and it is active in about 100 businesses, including lighting, monitors and
shavers; each day its factories turn out a total of 50 million integrated circuits.
The Philips People
Royal Philips Electronics is managed by the Board of Management, which
looks after the general direction and long-term strategy of the Philips group as a
whole. The Supervisory Board monitors its general course of business of the

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