Краткий курс делового английского. Гунина Н.А - 40 стр.

UptoLike

ВУЗ: 

ТГТУ | Тамбов

Составители: 

Рубрика: 

40
1837. In order to raise capital for expansion, the partners 3 _____
______________ (set up) a corporate structure in 1890, with an appointed pres-
ident at the helm of the company.
It 4__________________(undergo) further restructuring in 1955, with the
creation of individual operating divisions to better manage their growing lines
of products. John E. Pepper 5___________________(lead) the company since
1995, when he was elected Procter & Gamble's ninth Chairman and Chief
Executive Officer. The same year, the company 6 ___________________
(move) from managing the business under two geographic areas, US and Inter-
national, to four regions – North America, Latin America, Asia, and Eu-
rope/Middle East/Africa. Ivory soap, which 7 _______________________ (be-
come) a common household name, 8 _______________________ (come) onto
the market in 1879. With the introduction and instant success of Tide laundry
detergent in 1946, Procter & Gamble 9 ______________________ (embark) on
a strategy of rapid growth into new product lines as well as new markets around
the world. The firm's commitment to innovation in technology 10 _______
____________ (help) Tide to remain their single brand over the years. Perhaps
the product that 11 ___________________ (have) the greatest impact, howev-
er, is Pampers, the disposable nappy which they 12 __________________
(launch) in 1961.
As a result of their aggressive expansion policy, Procter & Gamble sales
13 ___________________ (reach) $10 billion in 1980. Since then the company
14 _________________ (quadruple) the number of consumers it can serve with
its brands – to about five billion people around the world. In 1998 sales 15 ___
________________ (rise) to $37.2 billion.
B. Read the story about Procter & Gamble again and answer the
questions:
How was the company formed? When?
Why did the partners set up a corporate structure?
When did the company undergo further restructuring?
What did the restructuring result in?
Who has led the company since 1995?
How did the managing system change?
What are the main landmarks of the company development?
What is the company policy?
What enabled the company to embark on a strategy of rapid growth?
What product has had the greatest impact?
What did their aggressive expansion policy result in?
How many consumers do they have worldwide?

Страницы