Краткий курс делового английского. Гунина Н.А - 41 стр.

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41
LISTENING
What do you know about the LEGO toy manufacturing company?
A. Listen to 8 short extracts from a talk about the early history of the
LEGO company. Match the extract with an event .
1.
2.
3.
4.
5.
6.
7.
8.
A. Ole Kirk Christiansen founded the company
B. The company adopted the famous LEGO name
C. Fire destroyed the factory
D. The LEGO company purchased equipment to produce plastic toys
E. The company manufactured the first building brick
F. The company launched their system of play
G. The LEGO Group established the first foreign sales company in
Germany managed by Axel Thomsen
H. Ole Kirk died and his son Godtfred Kirk succeeded him
B. Listen again and answer these questions.
1. What sales terms did LEGO offer retailers on their original building
bricks?
2. When Ole Kirk founded the company, what did it produce?
3. How old was Godtfred when he started working for the company?
4. What potential did Godfred see in the building bricks?
5. Why was the factory fire such a disaster?
6. Who was Alex Thomsen?
7. Where did the name LEGO come from?
8. What did the Danish toy trade magazine say about plastics?
READING
A. Read the description of shamrock organization.
The Irish management thinker, Charles Handy, believes
that the traditional company is dying. In his book, The Age

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