Краткий курс делового английского. Гунина Н.А - 57 стр.

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57
PART IV
PRODUCTS AND SERVICES
UNIT 1. BRANDS AND ADVERTISING
STARTING UP
A. Pick up some product you have with you (a mobile phone, a laptop,
a watch, a jacket, a bag, etc.) and describe it using the following
expressions without naming the object. Let your partners guess what it is.
It is made in … (country of origin) …
It is sold … (distribution channel) …
It is advertised … (media)…
It is in the … (€40 to €50) price range.
I bought it because … (your own reason) …
B. Now give a fuller description of your object paying attention to its
size, shape, materials, design, function, features, etc. You can use the
following adjectives and nouns:
large, small, tiny, medium-sized, square, oval, round, plastic, silk,
cotton, leather, well-designed, fashionable, luxurious, multifunctional
C. Name some of your favourite brands. And answer these questions.
1. Are they international or national brands?
2. What qualities does each one have? Use the following words and
phrases to help you.
value for money, timeless, well-made, durable, inexpensive, cool,
reliable, stylish, sexy
3. Why do people buy brands?
4. Why do you think some people dislike brands?
D. A recent survey named the brands below as the world’s top ten.
Which do you think is number one? Rank the others in order.
Marlboro, Nokia, Mercedes, General Electric, Intel, IBM, Microsoft,
Coca-Cola, McDonald’s, Disney

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