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59
C. Which of these statements are true? Correct the false ones.
1. The text is about the company which makes the most fashionable
bags in the world.
2. Levi Strauss made tents for those in search of gold to start with.
3. The company made huge profits all the time.
4. Now jeans are produced in all countries of the world.
5. Export plays an important part in the business of this company.
6. No other clothes can compete with Levi’s jeans.
7. Levi Strauss had a great idea – he designed trousers for workers.
D. Discuss these questions in pairs.
1. Why do young people all over the world prefer to wear jeans?
2. Can you name products of other companies which compete with jeans?
3. Do you think advertising played a big role in making people believe
that jeans were very comfortable?
VOCABULARY
1. to arrive - прибывать
2. headquarters – штаб-квартира
3. to advertise – рекламировать
4. advertising – работа, связанная с рекламой
5. advertisement – реклама
6. to launch – запустить, начать
7. to relaunch – начать снова
8. campaign – кампания
9. to rise – подниматься
10. profit – прибыль
11. to employ – нанимать на работу
12. employer – работодатель
13. employee – служащий
14. private – частный
15. fake – подделка, поддельный
16. to design – предназначать, проектировать
17. to distribute – распространять
A. Match the words (1 – 8) with their definitions (a – h).
1. luxurious a) extremely small
2. fashionable b) the place where a company or organization has its offices
3. tiny c) a series of actions intended to produce political or social
change
4. leather d) very expensive and comfortable
5. headquarters e) money that you make from your business
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