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60
6. profit f) made to look like something real
7. campaign g) popular at a particular time
8. fake h) a strong material made from animal skin
B. Complete each sentence with an appropriate word form the
Vocabulary list.
1. Now we are going to our …… which are situated in the centre of the
city.
2. The ….. is directed at the ……….. of our goods.
3. When did you …… this product?
4. We have more than 1000 ….. working in our offices.
5. Last year our ….. rose by 15%.
6. Is your bag made of …..?
7. These goods were found out by the police to be …… .
8. If we ………. well we’ll make good ……… next year.
9. This is the most ……….. costume I’ve ever seen.
10. Our …….. will ………. at 6p.m tomorrow.
C. Look at the words in the box below. Label each item 1 for
advertising media, 2 for methods of advertising or 3 for verbs to do with
advertising.
directories 1 persuade publicize sponsorship
run mailshots promote cinema
commercials public transport place free samples
exhibition billboards launch leaflets
point-of-sale posters word of mouth radio
target endorsement research sponsor
press Internet slogans television
D. Choose the most suitable word from the words in brackets to
complete the sentences.
1. Viacom Outdoor is an advertising company that specializes in placing
adverts on (billboards/public transport/television) such as buses.
2. Some perfume companies provide (leaflets/commercials/free samples)
so that customers can try the perfume on their skin before they buy.
3. Advertising companies spend a lot of money on creating clever
(slogans/directories/mailshots) that are short and memorable such as the
message for the credit card Access: ‘Your flexible friend’.
4. Celebrity (exhibition/research/endorsement) is a technique that is very
popular in advertising at the moment.
5. If news about a product comes to you by (word of mouth/press/
Internet) someone tells you about it rather than you seeing an advert.
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