Краткий курс делового английского. Гунина Н.А - 75 стр.

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75
FINANCIAL TIMES
II. Read the text and translate it into Russian.
Customer service
by Rod Newing
The main factor for the success of Toyota, the number-one company for
customer service, is not only its customer focus, but also its products. Toyota
provides the products that customers want to buy, and designs models that meet
people’s changing priorities. In particular, it has responded to the industry trend
by providing smaller, more environmentally friendly cars, such as the Prius, a
hybrid car with both petrol and electric engines.
However, Toyota’s after-sales service too is very much appreciated. ‘They
do everything to make clients satisfied,’ says one respondent.
Toyota’s reward for its world-beating customer service is not just to be the
world’s most profitable carmaker. It is on course to become the world’s biggest
producer.
Three very different computer companies fill the second, third and fourth
slots – Dell, IBM and Microsoft. IBM and Dell are nominated for being cus-
tomer-focused, while Microsoft scored more highly on products.
FINANCIAL TIMES
III. Read the text and translate it into Russian.
Commitment to communities
by Alison Maitland
Microsoft scores most highly in the eyes of chief executives for demon-
strating commitment to, and investment in, communities.
Among the reasons they give are the work of the Bill and Melinda Gates
Foundation, the company’s ‘respect for local community needs’ and the large
sum it spends on sponsorship.
‘Bill Gates’ contributions to charity have dramatically changed the image
of Microsoft,’ says one CEO.
Toyota, in second place, has ‘a commitment to train local suppliers and
employees,’ says another respondent. Another says the autos company contri-
butes to the protection of the environment.
Third is Coca-Cola, which ‘provides a lot of employment’ and ‘adapts to
the culture of every country’. BP and McDonald’s take fourth and fifth place,
and GE comes sixth.

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