Краткий курс делового английского. Гунина Н.А - 76 стр.

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76
The next generation of respected companies, says one CEO, will be those
that develop environmental technology and medical treatments for global use
and that contribute to world peace and safety.
FINANCIAL TIMES
IV. Read the text and translate it into Russian.
Ferrari attraction
by Bernard Simon
The Penske-Wynn car dealership in Las Vegas had a problem when it
opened. About 1,500 people a day were trooping in to admire the Ferrari and
Miserati sports cars parked on the showroom floor. Staff spent as much time on
crowd control as selling cars.
The dealership began charging a $10 entrance fee to anyone not intending
to buy a car or not bringing one in for service.
With about one-fifth of the daily visitors claiming to be prospective buy-
ers, the dealership could bring in close to $100,000 a month in admission fees –
as well as selling 20-30 cars a month, of which a little more than half are used
models. Prices for the cars range from $170,045 for a Ferrari F430 coupe to
$254,150 for a 612 Scaglietti.
An analyst observed that it was interesting that people were paying to en-
ter a car showroom, while General Motors almost had to pay people to come to
its dealerships.
FINANCIAL TIMES
V. Read the text and translate it into Russian.
Million Dollar Homepage
by Kate Mackenzie
Twenty-one-year-old Alex Tew was looking for ways to raise money for
his university studies. In August 2005, he had what he called ‘the perfect idea’:
‘simple, catchy and cheap’. He opened a one-page website, divided it into a
million pixels (or dots), and sold the space as advertising. He sold his pixels for
one dollar each, the minimum purchase being 100 pixels.
Tew spent the money generated by the first sale on promoting his website,
the ‘Million Dollar Homepage.’ After a couple of months of intense media cov-
erage, he had sold about $400,000 worth of pixels.

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