Английский язык: Сборник текстов и упражнений. Иваненко Т.И. - 63 стр.

pondence, marketing products, financial transactions, customer support, publishing, and much
more. In fact, it’s become as indispensable as the fax and telephone.

      NOTES

      1. A real bag of tricks - настоящий мешок трюков
      2. On tap -готовый к использованию
      3. Free of charge - бесплатно
      4. In a flash - в одно мгновение


                     CAN I MAKE MONEY OUT OF THE INTERNET?

       Yes, no, maybe – perhaps it's better to ask, "Can I continue to make money without the In-
ternet?" The last few years have seen a gold rush in the computer hardware, software, training,
and publishing industries. Some, who got in early, made a killing getting business on the Web-
the Net's "commercial zone". Today, it's settled down somewhat". Web page designers are com-
monplace, and can no longer charge extortionate rates unless they're tied in with a major agency.
However, those with serious technical and programming skills are always in big demand.
       If you're wondering whether to throw a Web site into your existing marketing mix to help
boost sales, the answer's probably "yes". But rather than use it to try to attract customers, it's bet-
ter to think of the Net as a place to post in-depth product literature, provide customer support,
and canvass feedback. Not too many companies are making big money from direct sales - though
that's improving, particularly for hard-to-get products, or deep-catalog items such as CDs, books,
and computer parts.

      NOTES

      1. A gold rush – золотая лихорадка
      2. Made a killing getting business on the Web – сорвали большой куш, заполучив биз-
нес в Паутине
      3. It's settled down somewhat – эта «зона» стабилизировалась до некоторой степени
      4. Canvass feedback – поддерживать обратную связь
      5. For hard-to-get products – для труднодоступных товаров


                       WILL I MAKE FRIENDS ON THE INTERNET?

       It's easy to meet people with common interests by joining in Usenet (newsgroups) or mail-
ing list discussions. And being able to discuss sensitive issues with strangers while retaining a
comfortable degree of anonymity often makes for intimate communication. Translating email pen
pals into the real world of human contact, or even romance, is another thing. You won't be able to
tell your new e-Pal Alex 's age, sex, appearance, or motives at first glance. And there's nothing
stopping anyone from assuming the name of their pet, town, fantasy, or idol as an email user name
or IRC nickname. Or from re-inviting themselves. So if you find yourself in private counsel with
"Prince", don't swoon too soon. After all, on the Internet no one can tell if you're a dog.

      NOTES

      1. Email pen pals – друзья по электронной переписке
      2. You won't be able to tell your new e-Pal Alex 's age – Вы не сможете определить воз-
раст вашего нового друга Апекса (или Алекса)

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