Английский язык. Иванова С.Г. - 10 стр.

encyclopedia there are two facing pages. One side has pictures of the mushrooms that
are safe to eat, and the other side has pictures of the unsafe mushrooms. For some
unknown reason, whether intentional or not, the labels on the two pages in one
edition were reversed. Thus, the safe mushrooms were labeled unsafe, and vice versa.
This is a prominent example of product tampering. The moral should be absolutely
clear: One ignores all or any major types of crises at one's peril.
      Another important reason for preparing for at least one crisis in each of the
families is that in today's world any crisis is capable of setting off any other crisis and
in turn being caused by it. That is, every crisis is capable of being both the cause and
the effect of any other crisis. For this reason, the best organizations not only prepare
for each individual crisis that they have selected as part of their crisis portfolio, but
they also attempt to prepare for the simultaneous occurrence of multiple crises.
      Organizations that are prepared for crises have done so by studying past crises
and looking for patterns and interconnections between them. They have generated
visual maps to better understand how crises unfold over time and how they
reverberate both within and beyond the organization.
      Again, it is not enough to be prepared for individual crisis in isolation. In
today's world no crisis ever happens in isolation. For this reason, one's CM
preparations are not effective if one does not consider the impact of every crisis in
an organization's crisis portfolio on every other crisis.
      In short, CM is strongly systemic. Like total quality management or
environmentalism, if CM is not done systemically, then it is not being done well.

          4.2 Post – text exercises

          4.2.1 Topics For Discussion:

     1) What key steps can you identify for companies in crisis?
     2) Give some examples of how to handle a crisis? (For example Swissair and
TWA or Clearwater and United Drinks). Highlight the similarities and differences in
the ways which the companies handled their crises.
     3) What types of crises do you know? What reasons provoke them?

          4.2.2 Warm-up activities. Make up stories of your own on various forms of
crisis.

      Divide into small groups, working together think and find different words
associated with various forms of crisis; when ready, fire away as many such
phrases as you can and write them on the board, and finally use them in your own
stories.

     1)     domestic crisis     - unable to, parents, child, ill, worry;
     2)     currency crisis     - fast, to lose, value, money, other countries,
     3)     economic crisis     government, stop, inflation rate;
     4)     financial crisis    - unemployment, fall, production, low living standards;
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