Английский язык. Иванова С.Г. - 9 стр.

as the recent experience of the Los Angeles Police Department shows, a major crisis can
exact a tremendous financial cost potentially in the billions of dollars. Every organization
should plan for the occurrence of at least one crisis in each of the various families or types
for the reason that each type can happen to any organization.

      Human
                            Reputational         Psychopathic Acts        Natural Disasters
     Resource
    Loss of key
                               Slander           Product tampering            Earthquake
    executives
    Loss of key
                                Gossip               Kidnapping                   Fire
     personnel
Rise in absenteeism           Sick jokes            Hostage taking               Floods
Rise in vandalism
                               Rumors                 Terrorism               Explosions
  and accidents
                            Damage to
Workplace violence                           Workplace violence                Typhoons
                        corporate reputation
                          Tampering with
                                                                              Hurricanes
                          corporate logos

    Questions:
    1) Why will major crises still occur in the future?
    2) It is possible to give a precise definition of a crisis and predict with exact certainty
how a crisis will occur?
    3) What is a crisis?
    4) What forms and families of crises should organizations be prepared for?

       4 Unit 4 Managing Crises before They Happen

      4.1 Text B: Managing Crises before They Happen. Reading for specific
information. Read the text about product tampering and discuss it in groups.

                             Managing Crises before They Happen

      For instance, consider product tampering. Product tampering does not apply
only to food or pharmaceutical organizations. All organizations are vulnerable to a
form of product tampering that applies specifically to them. For instance, computers
are an integral part of every organization. As a result, the true value of computers is
neither their hardware nor their software. Rather, it is the information that they con-
tain about customers and other key stakeholders. For instance, a person or persons
gaining access to and tampering with an organization's key records could seriously
affect that organization's products and services. An interesting example is the famous
French manufacturer of encyclopedias, Larousse. Aparently, the French are avid
collectors and eaters of mushrooms. At particular times of the year, they literally go
into the forest with their Larousse encyclopedias at their side. In one section of the

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