Английский язык. Иванова С.Г. - 6 стр.

and institutions have not been designed to anticipate crises or to manage them ef-
fectively once they have occurred. Neither the mechanisms nor the basic skills are
in place for effective CM. Most fundamental of all, the managers and executives of
most organizations and institutions still do not understand the "new management
and thinking skills" required to head off crises. CM is broader than dealing with
crises alone. It provides a unique and critical perspective on the new management
skills and the new types of organizations that will be required in the twenty-first
century. Many organizations still think of CM primarily as an exercise in public
relations. They feel that the media unfairly manipulate unfortunate events, thus
making them into major crises. More to the point, they feel that the media are
actually a cause of crises for organizations. From this perspective, the problem is to
communicate effectively with the media after a crisis has occurred. These same
organizations feel that preparing for the media is all the protection they need.

      2.2 Assignments

      2.2.1 Translate the following words and word combinations:

     To make smth. prone to crises, human-caused crises, to escalate, to be
designed to anticipate crises, to manage crises effectively, new management and
thinking skills, to deal with crises, to provide a unique and critical perspective,
management skills and new types of organizations, to manipulate unfortunate
events unfairly, a cause of crises, to communicate effectively with smth.,
protection, the media.

      2.2.2 Prepare a list of ten questions to ask about the text. Be ready to
interview the students in the group and discuss the set up problems.

     2.3 Read Text B and get the information about the types of major crises.
Mind new words and word-combinations:

    1) a robust crisis portfolio – портфель ценных бумаг по подготовке к
кризису;
    2) to share strong similarities – иметь большие сходства;
    3) to attempt to prepare for – пытаться подготовиться;
    4) threatening – угрожающий;
    5) to predict and to prevent crisis - предсказывать и предотвращать кризис;
    6) human vigilance – бдительность человека;
    7) human blame – вина человека;
    8) mitigation – смягчение;
    9) to design appropriate apartment structures – проектировать
соответствующие жилые сооружения;
    10) victims of earthquakes – жертвы землетрясений;
    11) to prod to prepare for – подгонять к подготовке;
    12) contamination – загрязнение, заражение;
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