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Globalization
Task 1. Brainstorming
What do you think globalization means? Which global companies can you
think of?
Task 2. Reading and discussion: read the text and discuss the advantages
and disadvantages of globalization.
PHILIP CONDIT, CHAIRMAN OF BOEING, TALKS ABOUT THE
PROBLEMS OF TURNING BOEING INTO A GLOBAL COMPANY
Flight plan from Seattle
By Michael Skinner
In the last thirty years, Philip Condit says, not much has changed. The problem,
he says is not just that employees at Boeing think of other countries as being
exotic. They take the same attitude to any where in the US outside Seattle,
where the company has its headquarters and its most important factories. Boeing
staff talk about something as being ‘in-plant’ or ‘out-plant’. In-plant means
Seattle. Out-plant means one of the group’s other locations, such as Wichita,
Kansas.
Condit, who became Boeing’s chairman in February, wants to change all that.
Over the next 20 years, he wants Boeing to become a global rather than a US
company. Boeing employees could be forgiven for thinking that being a Seattle
company has served them well enough. Boeing is the world’s most successful
aircraft maker.
Condit believes, however, that Boeing cannot stand still. There are too many
examples in aviation and other sectors of what has happened to companies that
have tried to do that.
3
Globalization
Task 1. Brainstorming
What do you think globalization means? Which global companies can you
think of?
Task 2. Reading and discussion: read the text and discuss the advantages
and disadvantages of globalization.
PHILIP CONDIT, CHAIRMAN OF BOEING, TALKS ABOUT THE
PROBLEMS OF TURNING BOEING INTO A GLOBAL COMPANY
Flight plan from Seattle
By Michael Skinner
In the last thirty years, Philip Condit says, not much has changed. The problem,
he says is not just that employees at Boeing think of other countries as being
exotic. They take the same attitude to any where in the US outside Seattle,
where the company has its headquarters and its most important factories. Boeing
staff talk about something as being in-plant or out-plant. In-plant means
Seattle. Out-plant means one of the groups other locations, such as Wichita,
Kansas.
Condit, who became Boeings chairman in February, wants to change all that.
Over the next 20 years, he wants Boeing to become a global rather than a US
company. Boeing employees could be forgiven for thinking that being a Seattle
company has served them well enough. Boeing is the worlds most successful
aircraft maker.
Condit believes, however, that Boeing cannot stand still. There are too many
examples in aviation and other sectors of what has happened to companies that
have tried to do that.
