Менеджеры и менеджмент (Executives and Management) - 16 стр.

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d) Recruiting local managers is difficult for many organisations.
e) It is important to offer a career path for local managers.
f) Unilever manages people differently in different countries.
g) Many multinationals impose their British, French, German or US approach to business on all their sub-
sidiaries.
h) Unilever believes it is difficult to have a consistent measure of management potential worldwide.
UNIT TWO
GLOBAL COMMUNICATIONS AND MANAGEMENT
This unit deals with high-tech innovations and management. Information isolated is information denied. A
fact. An idea. An opinion. Without communication, there is no action. Communication doesn't just happen. It
takes the right business tool.
T a s k 1. Read, translate and discuss the following text.
Global communications
The world is entering an era of unlimited processing power and bandwidth (the ability of a network to carry
information). The growth of the Internet and the consequent demand for more bandwidth has led to a frenzied
race to develop and deploy new technologies.
Global communications markets are going through the greatest transformation since the invention of the
telephone and the rise of government-controlled monopolies. Around the globe, deregulation means that en-
trenched telephone monopolies are facing fierce new competition. The growth of Internet commerce and the
rise of data traffic mean that new broadband multimedia networks are being built to supplant voice-only net-
works. New fiber-optic cables are being laid across the world's oceans with multiple landing points at the same
time that low-earth-orbit satellites are being launched and deployed to drop T-1 lines out of the sky.
Transatlantic cables and all other new cables are designed to carry more than voice. Voice traffic is shrink-
ing as an overall percentage of all communications traffic. Current demand is for new and improved Internet
Protocol (IP) networks that will handle voice, data, audio and video – the Holy Grail du jour of telephony.
The world's global communications network is a patchwork quilt of terrestrial and satellite links and under-
sea cables that is constantly changing. Quality and costs vary dramatically. But that will improve.
T a s k 2.
A. Pre-reading questions:
1. Have you ever read about digital office devices?
2. What kind of office device do you know?
3. What are the advantages and disadvantages of office devices?
B. Read and translate the text.
Renovating The Workplace With Digital Technology
By now we know the revolution will never abate. In the next few years, as advances in digital technology
continue to emancipate information from the printed page, the nature of work and our notion of the job will
change profoundly. It stands to reason that the office – as the place where work is performed, information
shared and knowledge created – will undergo a similar, and no less starting, metamorphosis. In fact, a brave
new breed of digital technologies has already begun to transform the familiar office landscape from a highly
structured, physically constrained workplace into a virtually unbounded collaborative space.
Today, digital office devices are converting information historically delivered in the form of newspapers,
magazines and books into bits – electronic strings of 1s and 0s that can be zapped around the globe in a heart-
beat. Hewlett-Packard, for example, recently introduced the HP 9100C Digital Sender. This workgroup com-

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