Менеджеры и менеджмент (Executives and Management) - 17 стр.

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munication device digitally compresses text and images from product brochures, bills of lading or office corre-
spondence into electric files, which can be transmitted to colleagues via e-mail. Digital Sender also allows users
to send the electronic files to networked fax machines, PCs and printers.
Digital Sender is only one component of Hewlett-Packard's broader vision of the digital office of the fu-
ture. This vision is based on a concept called utility computing, in which the flow of digital information is ef-
fortless and accessible – and as inconspicuous as the electrical current. Ultimately, Hewlett-Packard envisions
infrastructure so pervasive and dependable that it will melt imperceptibly into the office landscape.
Xerox's digital office strategy is no less innovative or compelling. At the company's Palo Alto Research
Center, researches have developed a community-based approach to the design and use of digital technology for
the office. Xerox's Document Centre solutions allow workgroups to perform digital copying, printing, faxing
and scanning from the desktop.
"Documents – whether paper or digital – are among the most important intellectual assets a company has,"
notes Tom Durkin, vice president of strategy and business development, Xerox Office Business Unit. "They can
capture the essence of an idea, provide direction to a group or articulate an organization's hopes and dreams for
the future. Through our Document Centre systems, we've essentially reinvented the hallway copier as a portal
through which documents pass into and out of a broader community of users."
Novell is helping transform the office from a stationary place centered around the desktop computer and
telephone into an intelligent networked environment that enables individuals to do business anywhere – at
any time. GroupWise, Novell's premier network collaboration solution for business professionals, demon-
strates the company's commitment to this vision of the future. GroupWise offers individuals a range of in-
formation capabilities, including document management, personal calendaring, group scheduling,
e-mail, and Web access.
Whatever shape digital offices assume in the future, one thing is certain: Tomorrow's collaborative spaces
will invite a broader, more diverse community of individuals to actively participate in the creation, revision and
application of knowledge. It is important to remember, however, that with the virtually unlimited potential of
such a dynamic work environment comes a whole new set of questions and challenges concerning information
management.
From the user's perspective, only those people who are willing to share some of the information that has
historically resided on their desktops will thrive in this new environment. Individuals imprisoned in the dec-
ades-old, desktop-centric mindset will no doubt struggle to adapt. Managers accustomed to convening with
staff in the cosy confines of conference rooms will need to suspend – at least occasionally – their biological
need for physical presence, recognizing the substantial benefits of collaborating in cyberspace. Perhaps most
important, as desktop computers, hallway copiers and handheld devices evolve into two-way portals to the
world of information, business leaders will need to weigh judiciously those decisions concerning who is en-
titled to access what information, and how they are allowed to use it.
C. Answer the questions:
1. What is the function of HP 9100C Digital Sender?
2. What is meant by a utility computing concept?
3. What is peculiar to GroupWise?
4. What are the challenges of information management?
T a s k 3. Figure out the order of the paragraphs of this scrambled text "Computers".
A. By the 1990s, systems that can be trained to read handwriting may be created. The new computers will
understand not just your voice, but also your preferences. They will be able to scan and store all kinds of infor-
mation-books, letters, scribbled notes, TV images, photos, electronic messages, and etcetera.
B. No more. As trends analyst John Naisbitt is fond of pointing out the "information float" has vanished.
Now, intercontinental cables and communication satellites can move information long distance so fast that they
often outstrip more conventional, short-distance communications. Modern communications move information
at literally the speed of light. And as any student of elementary physics knows, that's as fast as it will get.
C. Managers who won't sit down at a telecommunications work station but insist on dictating to a secre-
tary, who takes short-hand, transcribes her notes, and passes them back for checking, simply aren't communi-
cating as fast as they could. Once on their way, electronic messages that are slowed by busy lines or delayed as
they wait for capacity to open up a major switch also do not average anything like the speed of light. Integration

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