Менеджеры и менеджмент (Executives and Management) - 25 стр.

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4. elements, combine, existing, new, in, a, way.
5. go, word-association, fantasize, through, exercises.
6. find, problem, similar, solved, how, other, aspect, in, life, of, analogy, some, a, or, is, nature, use,
out.
7. it, the, restate, find, that paradox, then, problem, in, as, solves, an, analogy, a.
8. parts, engage, both, and, conscious, subconscious, of, the, the, brain.
9. anybody’s, not, do, flashes, creative, quash.
T a s k 3. Discuss the following statements.
The latest research identifies some common traits of a creative thinker:
1. Creative types are generally highly motivated, independent, and persistent. They are also risk-
takers, great skeptics, but have a strong sense of humor.
2. Creative people are often hard to get along with.
3. Hunches, instincts and emotions play big roles in their decision-making.
4. They prefer the complex and asymmetrical in objects as well as in intellectual tasks.
5. Disorder doesn’t make them anxious; indeed, they relish it.
6. Creative people usually don’t have a dull, predictable childhood. Instead, childhood is marked by
exposure to diversity. Parents show greater-than-average cultural and intellectual interests and grant
their offspring unusual freedom in exploring and making decisions. Strains in family life – financial ups
and downs or divorces – are common. Experts believe a doze of adversity gives children the ability to see
issues and problems from different points of view.
7. Forget the old stereotype of the creative genius as a loner. The most creative, gifted people are
veritable gadabouts.
8. Studies have shown that experts who talk with their peers hold more patents, publish more pat-
ents, and produce more innovative work than their more aloof colleagues.
9. Creative problem solving draws on everything from knowledge, logic, imagination and intuition to
the ability to see connections and distinctions between ideas and things.
T a s k 4. Which of the following statements would you agree with? Discuss your views in threes or fours.
1. Modern education, which stresses logic, fosters creativity.
2. To be a creative thinker, an exceptionally high IQ is more important than values and personali-
ties.
3. In more fields, creative inspiration works best after years of hard work.
4. One should follow the rules instead of wasting time questioning them.
5. Being practical leads to the greatest efficiency.
6. Trying to find the only right answer may stifle your creative impulses.
7. Creativity is a combination of different types of thinking: analytical, logical, verbal, intuitive and
emotional.
8. Creativity is a divine gift that cannot be explained, and therefore cannot be learnt.
T a s k 5. Put the paragraphs of the jumbled text in the right order.
Plan Your Work, And then Work Your Plan

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