Менеджеры и менеджмент (Executives and Management) - 35 стр.

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209
Horizontal and vertical groups
This is called vertical integration
THIS IS CALLED HORIZONTAL INTEGRATION
WHY DO TAKEOVERS OCCUR?
(from Twenty Years of Acquisition Behaviour in America, H. Ansoff et al., Cassell/Associated Business
Programmes)
In order, from the companies asked:
1. To complete product lines
2. To increase market share
3. To fully utilize existing marketing capabilities
4. To offset unsatisfactory growth
5. To capitalize on technological expertise
6. To obtain patents, licenses and know-how
7. To meet the demand of diversified customers
8. To utilize existing production capacity
9. To increase control of sales outlets
10. To reduce dependence on suppliers
There may be occasions when you have to talk about the company (US English: corporation) you work for.
It may be when you're actually showing someone around the place of work or premises. Or you may need to
explain to someone how your company or your department is organized, who is responsible for different as-
pects of the business and how the company is run.
T a s k 1. Read and translate the following text. Make up a few questions on the basis of the text.
Companies and corporations
Companies are a very important part of a country's economy. Businesses produce goods and services, and
they come in every shape and size. Although the vast majority of the world's companies are small, in many
countries the economy is dominated by large firms. Large businesses differ from small ones in a wide variety of
ways. In many countries there are nationalized companies belonging to the state, as well as private companies.
A private company might be a small firm with just one owner or a very large firm with thousands of sharehold-
ers ‘owning’ the firm.
In very large firms the shareholders have very little to do with the day-to-day running of the firm. This is
left to the management. Large companies may be organized into several large departments, sometimes even di-
visions. The organizational structure of some companies is very hierarchical with a board of directors at the top
A
manufacturing
company
takes
over
another
manufacturing
company
ITS SUPPLIERS
takes over
A commercial
organization

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