Менеджеры и менеджмент (Executives and Management) - 45 стр.

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h) Designs and develops all its small cars in Europe.

i) Has always been flexible and able to respond to change.

2. According to the ideas in the text, why do car companies now need to have a global strategy?

3. How did the two companies change their strategies? В How the text is organized.

These phrases summarise the main idea of each paragraph of the text. Match each phrase with the correct

paragraph.

a) one reason for changes in Honda's strategy;

b) Honda's original strategy;

c) Ford's new strategy;

d) Conclusion;

e) Honda's new strategy;

f) Ford's original strategy;

g) the advantage of Honda's original strategy;

h) introduction paragraph 1;

i) Ford's new strategy in detail;

j) another reason for Honda's new strategy.

T a s k 16. Before you read discuss these questions.

1. What criteria do you think global companies use when they choose the location of their manufacturing

operations around the world? Some examples are labour costs, education level of the local workforce, and po-

litical stability. Can you think of others?

2. It has become increasingly common for organisations to subcontract some aspects of their activity to

outside companies. Typical examples are catering (the company restaurant) or security (protecting the build-

ings). What, in your opinion, are the advantages and disadvantages of subcontracting work in this way?