Менеджеры и менеджмент (Executives and Management) - 46 стр.

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T a s k 17.
A. Understanding main points
Read the text about how global companies organise their production and answer these questions.
1. Where are most simple toys manufactured and why?
2. Why does Lego do things differently?
3. What is the reason for a global company to have a 'part configuration' model?
4. According to the text, what are the advantages and disadvantages of 'low-cost assembly plants’?
5. What are the operational advantages of outsourcing?
B. Understanding details
Mark these statements T (true) or F (false) according to the information in the text. Find the part of the text
that gives the correct information.
1. The main reason to have overseas plants is to be close to local markets, F.
2. A lot of plants are now being located in Eastern Europe.
3. Imports to many markets are now cheaper.
4. The number of overseas plants is increasing.
5. Cost is the main factor in choosing the location of a foreign plant.
6. Outsourcing production to subcontractors gives a company more flexibility.
Unit Five
T a s k 1. Read, translate and discuss the following text. Make up a few questions and answer them. Pick
out the topic vocabulary.
TOTAL QUALITY MANAGEMENT
About ten years ago, a Wall Street Journal survey confirmed the fears of U. S. managers by revealing that
three-fourths of all Americans consider foreign-made products equal or superior in quality to products made in the
United States. An NBC documentary titled "If Japan Can. Why Can't We?" also challenged U.S. quality stan-
dards. Executives saw the task of improving service and product quality as the most critical challenge facing their
companies. Throughout the 1980s and into the 1990s, the quality revolution spread as U.S. executives saw quality
improvement as the route to restoring global competitiveness, and many companies recommitted themselves to
quality.
The term used to describe this approach is total quality management (TQM), which infuses quality
throughout every activity in a company. This approach was successfully implemented by Japanese companies
that earned an international reputation for high quality. As we saw in Chapter 2, much of the foundation for the
Japanese system was laid by U.S. educators and consultants following World War II. The Japanese eagerly

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