Менеджеры и менеджмент (Executives and Management). Коломейцева Е.М - 12 стр.

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186
itable division, with a projected $2 billion in profits this year.) And this year she received one of Glamour magazine's
Women of the Year awards in a televised November ceremony.
Image, attitude and originality have kept MTV on the cutting edge of television and business, and McGrath says
the network will continue to change with the times.
"I think our mantra has always been 'Evolve or die.' "
T a s k 12. Sum up the offered pieces of advice and comment on their importance.
Management Masterclass
By Christine Hayhurst, Chartered Management InstituteWednesday, December 22, 2004
– The Chartered Management Institute shapes and supports the managers of tomorrow, helping them deliver
results in a dynamic world. With 74,000 individual members and 500 corporate members, the Institute helps set and
raise standards in management, encouraging development to improve performance.
Q: "I'm considering an offer to take up a position as general manager for a company which started off as a
distributor for imported goods. The company has decided to start manufacturing and the CEO wishes to expand
the company and create a professional environment. My brief would be to create systems and structures to take
the company beyond its present level. I like the challenge but have little previous experience to call on. What are
the key steps I ought to take in this situation?"
– Anabel, UK.
A: Starting a job in a new area of a business can be daunting however experienced you are.
If you have been recruited to create something intended to develop the business, as in this case, it's easy to feel un-
der pressure.
It can feel like everybody is watching you and expecting immediate results.
Recently in the public eye, UK lawmaker Charles Clark has made the move from the Department for Education
and Skills to become the new Home Secretary and will undoubtedly be under enormous pressure to produce results.
The key in this situation is to turn the pressure into a positive challenge and a new opportunity for learning and
development.
It's important that you anticipate change as things will be different and it is likely that your working life will be-
come more demanding.
By ensuring that you have the support of family and friends, you should be better equipped to deal with challenges
in the workplace and receive the emotional backup you might need during the early stages of your new job.
Once you know why this new position has been created, consider why the chief executive believes you to be the
best person for the job.
Try to identify the qualities that single you out for this job as your performance will certainly be judged by your
demonstration of these characteristics and deployment of these skills.
You were chosen based on the experience and skills you offer so it is very unlikely that you are incapable of doing
the job well.
When you begin your new role, don't expect too much of yourself settling in with the new territory. Although you
may understand the purpose of the job you're doing and the company itself, there will be areas of the role you will need
to learn, so try to find out exactly what is expected of you, the scope of your responsibilities and how this will be meas-
ured.
If you know what your aims are you can begin to break each aspect down into manageable pieces which will seem
more achievable.
If you will be working with others, get to know your team and find out their strengths. It's easier to work with oth-
ers if you understand them and their abilities.
If working alone, talk to your manager about your concerns and ask questions about the job in hand. By talking
things through with your boss in an open manner you should feel less intimidated by the overall project and more sup-
ported.
It's important to remember to ask for help if you need it and to voice any concerns you have in plenty of time, be-
fore they become major issues.
You might find it useful to network with other managers outside of the organization who may have had similar
experiences and can share their knowledge with you.
There are also many resources available to give you technical information on systems development if you require
it. Once you have the information you need and are sure of your responsibilities, you need to believe in your own ability
and use your experience and skills to achieve the company goals set for you.
If you use the resources open to you and plan your workload you should succeed. Remember, the chief executive
would not have offered you this opportunity unless he or she has faith in you.
T a s k 13. Before you read discuss these questions.
1. The phrase 'think global, act local' is often quoted. What does it mean to you?
2. A lot is said and written about 'global organizations'. What do you understand by this phrase? Which organiza-
tions are global, in your opinion? Why?

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