Менеджеры и менеджмент (Executives and Management). Коломейцева Е.М - 15 стр.

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Novell's premier network collaboration solution for business professionals, demonstrates the company's commitment to
this vision of the future. GroupWise offers individuals a range of information capabilities, including document man-
agement, personal calendaring, group scheduling, e-mail, and Web access.
Whatever shape digital offices assume in the future, one thing is certain: Tomorrow's collaborative spaces will in-
vite a broader, more diverse community of individuals to actively participate in the creation, revision and application of
knowledge. It is important to remember, however, that with the virtually unlimited potential of such a dynamic work
environment comes a whole new set of questions and challenges concerning information management.
From the user's perspective, only those people who are willing to share some of the information that has histori-
cally resided on their desktops will thrive in this new environment. Individuals imprisoned in the decades-old, desktop-
centric mindset will no doubt struggle to adapt. Managers accustomed to convening with staff in the cosy confines of
conference rooms will need to suspend – at least occasionally – their biological need for physical presence, recognizing
the substantial benefits of collaborating in cyberspace. Perhaps most important, as desktop computers, hallway copiers
and handheld devices evolve into two-way portals to the world of information, business leaders will need to weigh judi-
ciously those decisions concerning who is entitled to access what information, and how they are allowed to use it.
C. Answer the questions:
1. What is the function of HP 9100C Digital Sender?
2. What is meant by a utility computing concept?
3. What is peculiar to GroupWise?
4. What are the challenges of information management?
T a s k 3. Figure out the order of the paragraphs of this scrambled text "Computers".
A. By the 1990s, systems that can be trained to read handwriting may be created. The new computers will under-
stand not just your voice, but also your preferences. They will be able to scan and store all kinds of information-books,
letters, scribbled notes, TV images, photos, electronic messages, and etcetera.
B. No more. As trends analyst John Naisbitt is fond of pointing out the "information float" has vanished. Now, in-
tercontinental cables and communication satellites can move information long distance so fast that they often outstrip
more conventional, short-distance communications. Modern communications move information at literally the speed of
light. And as any student of elementary physics knows, that's as fast as it will get.
C. Managers who won't sit down at a telecommunications work station but insist on dictating to a secretary, who
takes short-hand, transcribes her notes, and passes them back for checking, simply aren't communicating as fast as they
could. Once on their way, electronic messages that are slowed by busy lines or delayed as they wait for capacity to open
up a major switch also do not average anything like the speed of light. Integration is thus the key buzzword in telecom-
munications circles today. No more can personal computers operate as "islands of computing unable to communicate."
D. The ultimate, perhaps, is a computer that can understand continuous speech patterns, regardless of who is
speaking, and translate an unlimited vocabulary into typed words of action. It might dip into the corporate database, for
example, and pull out sales numbers organized by salesman, by quarter and by region-without anyone typing in the
commands. Such multiple-speaker, general-purpose speech recognition systems may be no more than 15 years off.
E. As recently as the mid-19th century, when telegraph lines crossing the North American continent quickly
spread the news of President Lincoln's assassination throughout the country, the absence of transatlantic cables meant
Europe did not learn of the event for nearly a week.
F. If the executive wants data out of a file, he simply touches "file cabinet" on his screen's main menu. Up pops a
picture of a file cabinet. When he touches the drawer, it opens to reveal the folder. To add, modify or transmit informa-
tion, the executive touches another spot in the screen, and then talks into a built-in microphone. His dictation is stored
on a digital disk from which he can retrieve it for transcription into the word processor.
G. For the bulk of human history, communication has crept along at a snail's pace. Ancient South American Indi-
ans advanced it by organizing elaborate relays of runners to carry important messages. Elsewhere, seafaring technology
allowed many cultures to send word by ship. And beacon lights combined with a dash by horseback heralded the begin-
ning of the American war of independence against Britain.
H. Today, a personal computer or a terminal connected to a mainframe computer needs to serve as the hub of a
complex information system and should include at least the capability to retrieve and transfer information. Added fea-
tures, such as decision-support software, word-processing, calendars, project management, and even teleconferencing –
at least with voice if not with video – are being added.
I. Amid all the marketing glitter, there is plenty of substance to this technological battle. That's because, while the
universal limit on speed cannot be violated, the new technologies promise to improve what might be called the net ef-
fective rate of communications.
J. Pentias envisages the day when the executive desktop will be an integrated information system. "If you find a
quote in a magazine you like, you should simply be able to circle it and have it immediately stored by the computer, "he
says, "regardless of whether you're sitting to the left or to the right of your desk. If you have an important discussion on
the phone, it should be immediately transcribed and stored".
K. Fibre-optic communication is perhaps the epoch-making technical accomplishment of the 20th century in the
field of communications.

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